來源 × 品項 · 漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

篩選中:來源 = direct · 品項 = %E5%8E%9F%E5%AD%90%E5%B0%81%E9%AB%94%E9%8D%8D%E8%86%9C  ✕ 清除篩選

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 %E5%8E%9F%E5%AD%90%E5%B0%81%E9%AB%94%E9%8D%8D%E8%86%9C 的 session。

來源進站看商品加購開始結帳
metaads/2606meta
2
100%
↓0%
2
100%
↓100%
0
0%
–
0
0%
direct
1
100%
↓0%
1
100%
↓0%
1
100%
↓0%
1
100%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = direct 的 session。

商品頁看商品加購開始結帳
apgo-superwash
63
100%
↓76.2%
15
23.8%
↓40%
9
14.3%
apgo-g11-plus
51
100%
↓96.1%
2
3.9%
↓100%
0
0%
apgo-wiper-fluid
34
100%
↓91.2%
3
8.8%
↓0%
3
8.8%
glass-coating
26
100%
↓84.6%
4
15.4%
↓0%
4
15.4%
atomic-coating
15
100%
↓86.7%
2
13.3%
↓0%
2
13.3%
apgo-atomic-colored-glaze
15
100%
↓93.3%
1
6.7%
↓0%
1
6.7%
aurora-coating
11
100%
↓81.8%
2
18.2%
↓50%
1
9.1%
ti-coating
9
100%
↓77.8%
2
22.2%
↓50%
1
11.1%
extreme-iron-remover
9
100%
↓77.8%
2
22.2%
↓0%
2
22.2%
apgo-glass-cleaner
9
100%
↓66.7%
3
33.3%
↓33.3%
2
22.2%
g9-plus
8
100%
↓100%
0
0%
–
0
0%
apgocotton
7
100%
↓42.9%
4
57.1%
↓50%
2
28.6%
glaze_coating
6
100%
↓100%
0
0%
–
0
0%
apgo-prefect-glass-restorer
5
100%
↓60%
2
40%
↓50%
1
20%
apgo-enamel-crystal-coating
5
100%
↓60%
2
40%
↓0%
2
40%
%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE
5
100%
↓100%
0
0%
–
0
0%
water-stain-removeer
4
100%
↓75%
1
25%
↓100%
0
0%
atomic-coating-value-package
4
100%
↓50%
2
50%
↓50%
1
25%
apgorose
4
100%
↓50%
2
50%
↓0%
2
50%
apgo-car-shampoo
4
100%
↓50%
2
50%
↓0%
2
50%
apgo-all-purpose-cleaner
4
100%
↓75%
1
25%
↓100%
0
0%
nycarwash55
3
100%
↓100%
0
0%
–
0
0%
apgofreesia
3
100%
↓33.3%
2
66.7%
↓0%
2
66.7%
apgo-headlight-restorer
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
apgo-all-purpose-cleaner2l
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
apgo-%E7%99%BD%E9%9E%8B%E6%B8%85%E6%BD%94%E5%8A%91
3
100%
↓33.3%
2
66.7%
↓0%
2
66.7%
apgo%E9%8D%8D%E8%86%9C%E5%B8%83
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
618%E6%A8%82%E8%B3%BC%E5%AD%A3-%E5%A4%8F%E6%97%A5%E6%8A%97%E6%9B%AC%E9%98%B2%E8%AD%B7%E7%B5%84
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
%E7%AC%AC%E4%B8%80%E6%AC%A1%E5%B0%B1%E6%9C%89%E6%84%9F%E4%BA%AE%E6%BE%A4%E7%B5%84-%E5%8E%9F%E5%AD%90%E9%87%89%E9%8D%8D%E8%86%9C-1-apgo%E5%8A%A0%E5%8E%9A%E6%B4%97%E8%BB%8A%E5%B7%BE60x160-1-%E7%8F%8A%E7%91%9A%E7%B5%A8%E6%AF%9B%E5%B7%BE-1-%E9%8D%8D%E8%86%9C%E5%B8%83-1
3
100%
↓33.3%
2
66.7%
↓0%
2
66.7%
%E6%B4%97%E8%BB%8A%E7%B2%BE2l
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
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