漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/apgo-superwash-618 | 142 100% | ↓0.7% | 141 99.3% | ↓93.6% | 9 6.3% | ↓44.4% | 5 3.5% |
| direct | 129 100% | ↓49.6% | 65 50.4% | ↓87.7% | 8 6.2% | ↓37.5% | 5 3.9% |
| meta/mid-carwash | 125 100% | ↓0% | 125 100% | ↓100% | 0 0% | – | 0 0% |
| meta/2603-meta | 75 100% | ↓1.3% | 74 98.7% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 74 100% | ↓1.4% | 73 98.6% | ↓97.3% | 2 2.7% | ↓-100% | 4 5.4% |
| metaads/glasscoating/loveb1g2f | 36 100% | ↓0% | 36 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 36 100% | ↓2.8% | 35 97.2% | ↓97.1% | 1 2.8% | ↓0% | 1 2.8% |
| facebook/120248811827730391 | 21 100% | ↓0% | 21 100% | ↓95.2% | 1 4.8% | ↓100% | 0 0% |
| metaads/aurora_coating | 20 100% | ↓0% | 20 100% | ↓95% | 1 5% | ↓100% | 0 0% |
| metaads/2606 | 18 100% | ↓83.3% | 3 16.7% | ↓66.7% | 1 5.6% | ↓100% | 0 0% |
| facebook/120243212908450009 | 17 100% | ↓0% | 17 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120244296437020009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓75% | 1 25% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120244102626120009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/extreme-iron-remover | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link/product | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120249200433500391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。