漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 雨刷小幫手2l 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = direct 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-superwash | 104 100% | ↓81.7% | 19 18.3% | ↓21.1% | 15 14.4% |
| 商品: apgo-g11-plus | 97 100% | ↓96.9% | 3 3.1% | ↓33.3% | 2 2.1% |
| 商品: glass-coating | 61 100% | ↓88.5% | 7 11.5% | ↓-14.3% | 8 13.1% |
| 商品: apgo-wiper-fluid | 55 100% | ↓89.1% | 6 10.9% | ↓16.7% | 5 9.1% |
| 商品: apgo-atomic-colored-glaze | 35 100% | ↓91.4% | 3 8.6% | ↓0% | 3 8.6% |
| 商品: atomic-coating | 30 100% | ↓83.3% | 5 16.7% | ↓20% | 4 13.3% |
| 商品: aurora-coating | 27 100% | ↓85.2% | 4 14.8% | ↓50% | 2 7.4% |
| 商品: g9-plus | 17 100% | ↓94.1% | 1 5.9% | ↓0% | 1 5.9% |
| 商品: apgo-glass-cleaner | 16 100% | ↓68.8% | 5 31.3% | ↓40% | 3 18.8% |
| 商品: ti-coating | 15 100% | ↓80% | 3 20% | ↓33.3% | 2 13.3% |
| 商品: apgo-prefect-glass-restorer | 15 100% | ↓53.3% | 7 46.7% | ↓57.1% | 3 20% |
| 商品: extreme-iron-remover | 13 100% | ↓69.2% | 4 30.8% | ↓0% | 4 30.8% |
| 商品: apgocotton | 12 100% | ↓50% | 6 50% | ↓50% | 3 25% |
| 商品: glaze_coating | 11 100% | ↓90.9% | 1 9.1% | ↓0% | 1 9.1% |
| 商品: atomic-coating-value-package | 10 100% | ↓70% | 3 30% | ↓66.7% | 1 10% |
| 商品: apgo-enamel-crystal-coating | 10 100% | ↓70% | 3 30% | ↓0% | 3 30% |
| 商品: water-stain-removeer | 9 100% | ↓66.7% | 3 33.3% | ↓66.7% | 1 11.1% |
| 商品: apgo-car-shampoo | 9 100% | ↓55.6% | 4 44.4% | ↓25% | 3 33.3% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: apgofreesia | 6 100% | ↓66.7% | 2 33.3% | ↓0% | 2 33.3% |
| 商品: apgo-headlight-restorer | 6 100% | ↓50% | 3 50% | ↓33.3% | 2 33.3% |
| 商品: apgo鍍膜布 | 6 100% | ↓50% | 3 50% | ↓33.3% | 2 33.3% |
| 商品: nycarwash55 | 5 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgorose | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| 商品: apgo-plastic-protectant | 5 100% | ↓40% | 3 60% | ↓66.7% | 1 20% |
| 商品: apgo-all-purpose-cleaner | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| 商品: 618樂購季-夏日抗曬防護組 | 5 100% | ↓60% | 2 40% | ↓50% | 1 20% |
| 商品: atomic-cyrstal-coating | 4 100% | ↓50% | 2 50% | ↓0% | 2 50% |
| 商品: apgowhitetea | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |