漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 500ml專用噴頭 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = direct 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-superwash | 131 100% | ↓83.2% | 22 16.8% | ↓27.3% | 16 12.2% |
| 商品: apgo-g11-plus | 130 100% | ↓95.4% | 6 4.6% | ↓33.3% | 4 3.1% |
| 商品: glass-coating | 79 100% | ↓88.6% | 9 11.4% | ↓-11.1% | 10 12.7% |
| 商品: apgo-wiper-fluid | 72 100% | ↓88.9% | 8 11.1% | ↓37.5% | 5 6.9% |
| 商品: apgo-atomic-colored-glaze | 52 100% | ↓92.3% | 4 7.7% | ↓25% | 3 5.8% |
| 商品: aurora-coating | 45 100% | ↓86.7% | 6 13.3% | ↓66.7% | 2 4.4% |
| 商品: atomic-coating | 39 100% | ↓84.6% | 6 15.4% | ↓33.3% | 4 10.3% |
| 商品: g9-plus | 24 100% | ↓95.8% | 1 4.2% | ↓0% | 1 4.2% |
| 商品: apgo-glass-cleaner | 24 100% | ↓79.2% | 5 20.8% | ↓40% | 3 12.5% |
| 商品: apgo-prefect-glass-restorer | 22 100% | ↓59.1% | 9 40.9% | ↓66.7% | 3 13.6% |
| 商品: extreme-iron-remover | 18 100% | ↓61.1% | 7 38.9% | ↓28.6% | 5 27.8% |
| 商品: ti-coating | 16 100% | ↓75% | 4 25% | ↓50% | 2 12.5% |
| 商品: apgocotton | 14 100% | ↓57.1% | 6 42.9% | ↓50% | 3 21.4% |
| 商品: apgo-enamel-crystal-coating | 13 100% | ↓69.2% | 4 30.8% | ↓25% | 3 23.1% |
| 商品: water-stain-removeer | 12 100% | ↓66.7% | 4 33.3% | ↓75% | 1 8.3% |
| 商品: atomic-coating-value-package | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% |
| 商品: glaze_coating | 11 100% | ↓81.8% | 2 18.2% | ↓50% | 1 9.1% |
| 商品: apgo-car-shampoo | 11 100% | ↓54.5% | 5 45.5% | ↓40% | 3 27.3% |
| 商品: nycarwash55 | 10 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 9 100% | ↓77.8% | 2 22.2% | ↓50% | 1 11.1% |
| 商品: atomic-cyrstal-coating | 8 100% | ↓62.5% | 3 37.5% | ↓33.3% | 2 25% |
| 商品: apgo鍍膜布 | 7 100% | ↓42.9% | 4 57.1% | ↓50% | 2 28.6% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: 原子封體鍍膜 | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: apgofreesia | 6 100% | ↓66.7% | 2 33.3% | ↓0% | 2 33.3% |
| 商品: apgo-headlight-restorer | 6 100% | ↓50% | 3 50% | ↓33.3% | 2 33.3% |
| 商品: apgo-all-purpose-cleaner | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: apgorose | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| 商品: apgo-wheel-cleaner | 5 100% | ↓60% | 2 40% | ↓50% | 1 20% |
| 商品: apgo-swirl-remover | 5 100% | ↓100% | 0 0% | – | 0 0% |