APGO 來源×品項漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo%E9%8D%8D%E8%86%9C%E5%B8%83 的 session。

來源	進站		看商品		加購		開始結帳
direct	4 100%	↓0%	4 100%	↓75%	1 25%	↓0%	1 25%
metaads/2606meta	2 100%	↓0%	2 100%	↓50%	1 50%	↓100%	0 0%
facebook/120243212908450009	2 100%	↓0%	2 100%	↓100%	0 0%	–	0 0%
metaads/atomic-coating	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
metaads/apgo-superwash-618	1 100%	↓0%	1 100%	↓0%	1 100%	↓100%	0 0%
metaads/2606	1 100%	↓100%	0 0%	–	0 0%	–	0 0%
google	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook/120248811827730391	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。

商品頁	看商品		加購		開始結帳
apgo-superwash	755 100%	↓94.4%	42 5.6%	↓21.4%	33 4.4%
apgo-wiper-fluid	600 100%	↓99.2%	5 0.8%	↓20%	4 0.7%
apgo-g11-plus	576 100%	↓97.6%	14 2.4%	↓28.6%	10 1.7%
glass-coating	254 100%	↓95.7%	11 4.3%	↓-36.4%	15 5.9%
atomic-coating	128 100%	↓94.5%	7 5.5%	↓42.9%	4 3.1%
aurora-coating	81 100%	↓95.1%	4 4.9%	↓75%	1 1.2%
extreme-iron-remover	39 100%	↓89.7%	4 10.3%	↓50%	2 5.1%
g9-plus	38 100%	↓100%	0 0%	–	0 0%
apgo-atomic-colored-glaze	38 100%	↓94.7%	2 5.3%	↓0%	2 5.3%
atomic-coating-value-package	23 100%	↓82.6%	4 17.4%	↓50%	2 8.7%
water-stain-removeer	20 100%	↓80%	4 20%	↓100%	0 0%
ti-coating	19 100%	↓89.5%	2 10.5%	↓50%	1 5.3%
apgocotton	17 100%	↓70.6%	5 29.4%	↓60%	2 11.8%
apgo-pressure-foam-sprayer	17 100%	↓100%	0 0%	–	0 0%
apgo-glass-cleaner	17 100%	↓70.6%	5 29.4%	↓60%	2 11.8%
%E6%96%B0%E6%89%8B%E9%8D%8D%E8%86%9C%E5%85%A5%E9%96%80%E7%B5%84-%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C-2-%E5%8A%A0%E5%8E%9A%E6%B4%97%E8%BB%8A%E5%B7%BE-1-%E9%8D%8D%E8%86%9C%E5%B8%83-2	17 100%	↓82.4%	3 17.6%	↓100%	0 0%
apgo-swirl-remover	16 100%	↓87.5%	2 12.5%	↓100%	0 0%
apgo-car-whitener	16 100%	↓81.3%	3 18.8%	↓66.7%	1 6.3%
apgo-prefect-glass-restorer	14 100%	↓64.3%	5 35.7%	↓60%	2 14.3%
g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE	12 100%	↓100%	0 0%	–	1 8.3%
apgo-enamel-crystal-coating	12 100%	↓83.3%	2 16.7%	↓-100%	4 33.3%
%F0%9F%9A%97-%E9%8D%8D%E8%86%9C%E5%89%8D%E7%BD%AE%E6%B8%85%E6%BD%94%E5%A5%97%E7%B5%84	11 100%	↓100%	0 0%	–	0 0%
apgo%E9%8D%8D%E8%86%9C%E5%B8%83	10 100%	↓80%	2 20%	↓50%	1 10%
%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE	10 100%	↓100%	0 0%	–	0 0%
glaze_coating	9 100%	↓100%	0 0%	–	0 0%
apgo-car-shampoo	8 100%	↓62.5%	3 37.5%	↓0%	3 37.5%
apgo-all-purpose-cleaner	8 100%	↓62.5%	3 37.5%	↓100%	0 0%
618%E6%A8%82%E8%B3%BC%E5%AD%A3-30%E5%88%86%E9%90%98%E5%BF%AB%E9%80%9F%E4%BA%AE%E8%BB%8A%E7%B5%84	8 100%	↓87.5%	1 12.5%	↓0%	1 12.5%
apgorose	7 100%	↓42.9%	4 57.1%	↓25%	3 42.9%
apgo-natural-interior-protectant	7 100%	↓71.4%	2 28.6%	↓50%	1 14.3%

來源 × 品項 · 漏斗卡點

來源 × 漏斗

品項(商品頁)× 漏斗