APGO 來源×品項漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-car-whitener 的 session。

來源	進站		看商品		加購		開始結帳
facebook/120248811827730391	3 100%	↓0%	3 100%	↓66.7%	1 33.3%	↓100%	0 0%
direct	2 100%	↓0%	2 100%	↓50%	1 50%	↓0%	1 50%
metaads/2606meta	1 100%	↓0%	1 100%	↓0%	1 100%	↓100%	0 0%
metaads/2606	1 100%	↓100%	0 0%	–	0 0%	–	0 0%
facebook/120248799401500391	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook/120244296437020009	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook/120244102626120009	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook/120243212908450009	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook/120243130496530009	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%
facebook	1 100%	↓0%	1 100%	↓100%	0 0%	–	0 0%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。

商品頁	看商品		加購		開始結帳
apgo-wiper-fluid	433 100%	↓99.1%	4 0.9%	↓25%	3 0.7%
apgo-superwash	365 100%	↓94.5%	20 5.5%	↓25%	15 4.1%
apgo-g11-plus	326 100%	↓96.9%	10 3.1%	↓20%	8 2.5%
glass-coating	137 100%	↓96.4%	5 3.6%	↓-40%	7 5.1%
atomic-coating	69 100%	↓94.2%	4 5.8%	↓0%	4 5.8%
aurora-coating	46 100%	↓91.3%	4 8.7%	↓75%	1 2.2%
extreme-iron-remover	30 100%	↓86.7%	4 13.3%	↓50%	2 6.7%
apgo-atomic-colored-glaze	18 100%	↓88.9%	2 11.1%	↓0%	2 11.1%
water-stain-removeer	14 100%	↓92.9%	1 7.1%	↓100%	0 0%
g9-plus	14 100%	↓100%	0 0%	–	0 0%
apgocotton	13 100%	↓76.9%	3 23.1%	↓66.7%	1 7.7%
apgo-glass-cleaner	11 100%	↓81.8%	2 18.2%	↓0%	2 18.2%
apgo-car-whitener	11 100%	↓72.7%	3 27.3%	↓66.7%	1 9.1%
ti-coating	10 100%	↓90%	1 10%	↓0%	1 10%
apgo-swirl-remover	10 100%	↓80%	2 20%	↓100%	0 0%
g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE	9 100%	↓100%	0 0%	–	1 11.1%
atomic-coating-value-package	9 100%	↓88.9%	1 11.1%	↓0%	1 11.1%
apgo-prefect-glass-restorer	7 100%	↓71.4%	2 28.6%	↓50%	1 14.3%
apgo-enamel-crystal-coating	7 100%	↓71.4%	2 28.6%	↓-100%	4 57.1%
%F0%9F%9A%97-%E9%8D%8D%E8%86%9C%E5%89%8D%E7%BD%AE%E6%B8%85%E6%BD%94%E5%A5%97%E7%B5%84	7 100%	↓100%	0 0%	–	0 0%
%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE	7 100%	↓100%	0 0%	–	0 0%
apgo-pressure-foam-sprayer	6 100%	↓100%	0 0%	–	0 0%
apgo-natural-interior-protectant	5 100%	↓80%	1 20%	↓0%	1 20%
apgo-all-purpose-cleaner2l	5 100%	↓80%	1 20%	↓0%	1 20%
nycarwash55	4 100%	↓100%	0 0%	–	0 0%
iron-particle-cleaner-2l	4 100%	↓100%	0 0%	–	0 0%
apgo-headlight-restorer	4 100%	↓50%	2 50%	↓50%	1 25%
apgo-car-shampoo	4 100%	↓50%	2 50%	↓0%	2 50%
apgo-all-purpose-cleaner	4 100%	↓50%	2 50%	↓100%	0 0%
apgo-%E7%A3%81%E5%9C%9F%E6%BD%A4%E6%BB%91%E5%8A%91	4 100%	↓100%	0 0%	–	0 0%

來源 × 品項 · 漏斗卡點

來源 × 漏斗

品項(商品頁)× 漏斗