漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-g11-plus 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/2606meta | 285 100% | ↓0% | 285 100% | ↓95.8% | 12 4.2% | ↓41.7% | 7 2.5% |
| meta/2603-meta | 191 100% | ↓0% | 191 100% | ↓100% | 0 0% | – | 1 0.5% |
| direct | 51 100% | ↓2% | 50 98% | ↓96% | 2 3.9% | ↓100% | 0 0% |
13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243212908450009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618測速器 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243130496530009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244296437020009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-wiper-fluid | 6 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-%E7%A3%81%E5%9C%9F%E6%BD%A4%E6%BB%91%E5%8A%91 | 3 100% | ↓100% | 0 0% | – | 0 0% |
| g9-plus | 2 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-swirl-remover | 2 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E5%85%AD%E8%A7%92%E9%8D%8D%E6%99%B6%E6%B5%B7%E7%B6%BF | 2 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-%E9%8D%8B%E5%BA%95%E9%99%A4%E9%BB%91%E5%8A%91 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E9%9B%A8%E5%88%B7%E5%B0%8F%E5%B9%AB%E6%89%8B2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E6%96%B0%E5%8C%85%E8%A3%9D-apgo%E7%8E%BB%E7%92%83%E9%9B%A8%E5%88%B7%E5%B0%8F%E5%B9%AB%E6%89%8B%E8%A3%9C%E5%85%85%E5%8C%85 | 1 100% | ↓100% | 0 0% | – | 0 0% |