漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-g11-plus 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/2606meta | 209 100% | ↓0% | 209 100% | ↓94.7% | 11 5.3% | ↓54.5% | 5 2.4% |
| meta/2603-meta | 163 100% | ↓0% | 163 100% | ↓100% | 0 0% | – | 1 0.6% |
| direct | 36 100% | ↓2.8% | 35 97.2% | ↓94.3% | 2 5.6% | ↓100% | 0 0% |
7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243212908450009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243130496530009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618測速器 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| shareable_link_linktree/G9G11-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-g11-plus | 209 100% | ↓94.3% | 12 5.7% | ↓50% | 6 2.9% |
| g9-plus | 6 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-superwash | 2 100% | ↓100% | 0 0% | – | 1 50% |
| apgo%E9%8D%8D%E8%86%9C%E5%B8%83 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| %E5%8E%9F%E5%AD%90%E5%B0%81%E9%AB%94%E9%8D%8D%E8%86%9C | 2 100% | ↓100% | 0 0% | – | 0 0% |
| glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 1 100% |
| apgo-swirl-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-fresh-interior-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-car-wash-mitt | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 1 100% |
| apgo%E7%8F%8A%E7%91%9A%E7%B5%A8%E6%AF%9B%E5%B7%BE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E7%8E%BB%E7%92%83%E7%8F%8D%E7%8F%A0%E5%B8%83 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E5%8A%A0%E5%8E%9A%E6%AF%9B%E5%B7%BE60x160 | 1 100% | ↓100% | 0 0% | – | 0 0% |