漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-prefect-glass-restorer 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 9 100% | ↓22.2% | 7 77.8% | ↓71.4% | 2 22.2% | ↓50% | 1 11.1% |
| facebook/120248811827730391 | 7 100% | ↓0% | 7 100% | ↓42.9% | 4 57.1% | ↓75% | 1 14.3% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| glass-coating | 302 100% | ↓95.7% | 13 4.3% | ↓-7.7% | 14 4.6% |
| apgo-wiper-fluid | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| apgo-g11-plus | 3 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating | 2 100% | ↓50% | 1 50% | ↓-100% | 2 100% |
| apgo-superwash | 2 100% | ↓100% | 0 0% | – | 1 50% |
| apgo-prefect-glass-restorer | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-cyrstal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 618%E6%A8%82%E8%B3%BC%E5%AD%A3-30%E5%88%86%E9%90%98%E5%BF%AB%E9%80%9F%E4%BA%AE%E8%BB%8A%E7%B5%84 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E9%9B%A8%E5%88%B7%E5%B0%8F%E5%B9%AB%E6%89%8B2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |