漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-superwash 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/apgo-superwash-618 | 1108 100% | ↓0.2% | 1106 99.8% | ↓95% | 55 5% | ↓20% | 44 4% |
| direct | 96 100% | ↓24% | 73 76% | ↓82.2% | 13 13.5% | ↓53.8% | 6 6.3% |
| facebook/120248811827730391 | 14 100% | ↓7.1% | 13 92.9% | ↓100% | 0 0% | – | 2 14.3% |
| facebook/120243212908450009 | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 10 100% | ↓0% | 10 100% | ↓80% | 2 20% | ↓100% | 0 0% |
| metaads/2606meta | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shopify_email/感謝訂閱APGO電子報｜您的購物金$100已送達 🎁_170310697211 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% | |
| facebook/120249200433500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook 的 session。