漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-wiper-fluid 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 824 100% | ↓0% | 824 100% | ↓99.9% | 1 0.1% | ↓100% | 0 0% |
| direct | 61 100% | ↓4.9% | 58 95.1% | ↓94.8% | 3 4.9% | ↓0% | 3 4.9% |
11 100% | ↓9.1% | 10 90.9% | ↓80% | 2 18.2% | ↓0% | 2 18.2% | |
| facebook/120248811827730391 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| facebook/120244296437020009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoating/loveb1g2f | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 3 100% | ↓0% | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% |
| metaads/2606meta | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-g11-plus | 657 100% | ↓95.9% | 27 4.1% | ↓51.9% | 13 2% |
| 商品: g9-plus | 11 100% | ↓81.8% | 2 18.2% | ↓50% | 1 9.1% |
| 商品: glass-coating | 6 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-superwash | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% |
| 商品: apgo-wiper-fluid | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo鍍膜布 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: 原子封體鍍膜 | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: upup | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: ti-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: iron-particle-cleaner-2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: extreme-iron-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgocotton | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-fresh-interior-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-wash-mitt | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo珊瑚絨毛巾 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo玻璃珍珠布 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo加厚毛巾60x160 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 500ml專用噴頭 | 1 100% | ↓100% | 0 0% | – | 0 0% |