漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 apgo-wiper-fluid 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 549 100% | ↓0% | 549 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 35 100% | ↓0% | 35 100% | ↓91.4% | 3 8.6% | ↓33.3% | 2 5.7% |
| facebook/120244296437020009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 3 100% | ↓0% | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% |
3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 0 0% | |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| metaads/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| glass-coating | 204 100% | ↓97.1% | 6 2.9% | ↓-83.3% | 11 5.4% |
| apgo-superwash | 2 100% | ↓100% | 0 0% | – | 1 50% |
| water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating | 1 100% | ↓100% | 0 0% | – | 1 100% |
| apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 618%E6%A8%82%E8%B3%BC%E5%AD%A3-30%E5%88%86%E9%90%98%E5%BF%AB%E9%80%9F%E4%BA%AE%E8%BB%8A%E7%B5%84 | 1 100% | ↓100% | 0 0% | – | 0 0% |