漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-wiper-fluid 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 905 100% | ↓0% | 905 100% | ↓99.9% | 1 0.1% | ↓100% | 0 0% |
| direct | 71 100% | ↓5.6% | 67 94.4% | ↓94% | 4 5.6% | ↓25% | 3 4.2% |
12 100% | ↓8.3% | 11 91.7% | ↓72.7% | 3 25% | ↓0% | 3 25% | |
| facebook/120248811827730391 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| facebook/120244296437020009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoating/loveb1g2f | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 3 100% | ↓0% | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% |
| metaads/2606meta | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = youtube/sag_organic 的 session。