漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 atomic-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/atomic-coating | 115 100% | ↓0% | 115 100% | ↓98.3% | 2 1.7% | ↓50% | 1 0.9% |
| direct | 21 100% | ↓4.8% | 20 95.2% | ↓85% | 3 14.3% | ↓33.3% | 2 9.5% |
| facebook/120248811827730391 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
| metaads/2606 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/aurora_coating | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| meta/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-natural-interior-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |