漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 atomic-coating-value-package 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% | ↓0% | 1 33.3% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = direct 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-superwash | 49 100% | ↓79.6% | 10 20.4% | ↓50% | 5 10.2% |
| apgo-g11-plus | 35 100% | ↓94.3% | 2 5.7% | ↓100% | 0 0% |
| apgo-wiper-fluid | 29 100% | ↓89.7% | 3 10.3% | ↓0% | 3 10.3% |
| glass-coating | 19 100% | ↓84.2% | 3 15.8% | ↓-33.3% | 4 21.1% |
| apgo-atomic-colored-glaze | 11 100% | ↓90.9% | 1 9.1% | ↓0% | 1 9.1% |
| atomic-coating | 10 100% | ↓80% | 2 20% | ↓0% | 2 20% |
| apgo-glass-cleaner | 9 100% | ↓66.7% | 3 33.3% | ↓33.3% | 2 22.2% |
| ti-coating | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| extreme-iron-remover | 8 100% | ↓75% | 2 25% | ↓0% | 2 25% |
| aurora-coating | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| apgocotton | 7 100% | ↓42.9% | 4 57.1% | ↓50% | 2 28.6% |
| g9-plus | 5 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-enamel-crystal-coating | 4 100% | ↓50% | 2 50% | ↓0% | 2 50% |
| %E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE | 4 100% | ↓100% | 0 0% | – | 0 0% |
| water-stain-removeer | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| nycarwash55 | 3 100% | ↓100% | 0 0% | – | 0 0% |
| glaze_coating | 3 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating-value-package | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| apgorose | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| apgofreesia | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| apgo-car-shampoo | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| apgo-all-purpose-cleaner2l | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| apgo-all-purpose-cleaner | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| apgo%E9%8D%8D%E8%86%9C%E5%B8%83 | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| %E6%B4%97%E8%BB%8A%E7%B2%BE2l | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| atomic-cyrstal-coating | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| apgo-swirl-remover | 2 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-prefect-glass-restorer | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| apgo-natural-interior-protectant | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| apgo-headlight-restorer | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |