漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 aurora-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/aurora_coating | 76 100% | ↓0% | 76 100% | ↓98.7% | 1 1.3% | ↓100% | 0 0% |
| direct | 20 100% | ↓15% | 17 85% | ↓88.2% | 2 10% | ↓50% | 1 5% |
| metaads/aurora-coating-b1g10 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
7 100% | ↓28.6% | 5 71.4% | ↓80% | 1 14.3% | ↓0% | 1 14.3% | |
| youtube/sag_organic | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% | ↓100% | 0 0% |
| metaads/top-coating-b1g10 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/guo-littlecase-aurora | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% | |
| tiktok/618極光銷售 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/auroracoating-dontpush | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-cold1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-g11-plus | 500 100% | ↓96.6% | 17 3.4% | ↓35.3% | 11 2.2% |
| g9-plus | 10 100% | ↓90% | 1 10% | ↓0% | 1 10% |
| glass-coating | 5 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-superwash | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| apgo%E9%8D%8D%E8%86%9C%E5%B8%83 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| %E5%8E%9F%E5%AD%90%E5%B0%81%E9%AB%94%E9%8D%8D%E8%86%9C | 2 100% | ↓100% | 0 0% | – | 0 0% |
| ti-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 1 100% |
| aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgocotton | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-swirl-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-fresh-interior-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-car-wash-mitt | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 1 100% |
| apgo%E7%8F%8A%E7%91%9A%E7%B5%A8%E6%AF%9B%E5%B7%BE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E7%8E%BB%E7%92%83%E7%8F%8D%E7%8F%A0%E5%B8%83 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E5%8A%A0%E5%8E%9A%E6%AF%9B%E5%B7%BE60x160 | 1 100% | ↓100% | 0 0% | – | 0 0% |