來源 × 品項 · 漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

篩選中:來源 = direct · 品項 = extreme-iron-remover  ✕ 清除篩選

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 extreme-iron-remover 的 session。

來源進站看商品加購開始結帳
metaads/extreme-iron-remover
12
100%
↓0%
12
100%
↓100%
0
0%
–
0
0%
direct
8
100%
↓0%
8
100%
↓75%
2
25%
↓0%
2
25%
facebook/120248811827730391
7
100%
↓0%
7
100%
↓85.7%
1
14.3%
↓100%
0
0%
facebook/120244102626120009
5
100%
↓0%
5
100%
↓100%
0
0%
–
0
0%
metaads/apgo-superwash-618
1
100%
↓0%
1
100%
↓0%
1
100%
↓100%
0
0%
facebook/120249200433500391
1
100%
↓0%
1
100%
↓100%
0
0%
–
0
0%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = direct 的 session。

商品頁看商品加購開始結帳
apgo-superwash
51
100%
↓78.4%
11
21.6%
↓54.5%
5
9.8%
apgo-g11-plus
36
100%
↓94.4%
2
5.6%
↓100%
0
0%
apgo-wiper-fluid
30
100%
↓90%
3
10%
↓0%
3
10%
glass-coating
20
100%
↓85%
3
15%
↓-33.3%
4
20%
apgo-atomic-colored-glaze
11
100%
↓90.9%
1
9.1%
↓0%
1
9.1%
atomic-coating
10
100%
↓80%
2
20%
↓0%
2
20%
apgo-glass-cleaner
9
100%
↓66.7%
3
33.3%
↓33.3%
2
22.2%
ti-coating
8
100%
↓75%
2
25%
↓50%
1
12.5%
extreme-iron-remover
8
100%
↓75%
2
25%
↓0%
2
25%
aurora-coating
7
100%
↓71.4%
2
28.6%
↓50%
1
14.3%
apgocotton
7
100%
↓42.9%
4
57.1%
↓50%
2
28.6%
g9-plus
5
100%
↓100%
0
0%
–
0
0%
water-stain-removeer
4
100%
↓75%
1
25%
↓100%
0
0%
apgo-enamel-crystal-coating
4
100%
↓50%
2
50%
↓0%
2
50%
apgo-car-shampoo
4
100%
↓50%
2
50%
↓0%
2
50%
apgo-all-purpose-cleaner
4
100%
↓75%
1
25%
↓100%
0
0%
%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE
4
100%
↓100%
0
0%
–
0
0%
nycarwash55
3
100%
↓100%
0
0%
–
0
0%
glaze_coating
3
100%
↓100%
0
0%
–
0
0%
atomic-coating-value-package
3
100%
↓33.3%
2
66.7%
↓50%
1
33.3%
apgorose
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
apgofreesia
3
100%
↓33.3%
2
66.7%
↓0%
2
66.7%
apgo-all-purpose-cleaner2l
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
apgo%E9%8D%8D%E8%86%9C%E5%B8%83
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
%E6%B4%97%E8%BB%8A%E7%B2%BE2l
3
100%
↓66.7%
1
33.3%
↓0%
1
33.3%
atomic-cyrstal-coating
2
100%
↓50%
1
50%
↓0%
1
50%
apgo-swirl-remover
2
100%
↓100%
0
0%
–
0
0%
apgo-prefect-glass-restorer
2
100%
↓50%
1
50%
↓0%
1
50%
apgo-natural-interior-protectant
2
100%
↓50%
1
50%
↓0%
1
50%
apgo-headlight-restorer
2
100%
↓50%
1
50%
↓0%
1
50%
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