漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 extreme-iron-remover 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
| direct | 9 100% | ↓0% | 9 100% | ↓77.8% | 2 22.2% | ↓0% | 2 22.2% |
| facebook/120244102626120009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618極光銷售 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% | |
| facebook/120249200433500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248799401500391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-all-purpose-cleaner2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E6%B0%B4%E6%BC%AC%E5%8E%BB%E9%99%A4%E5%8A%91500ml%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |