漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 291 100% | ↓0% | 291 100% | ↓95.9% | 12 4.1% | ↓-8.3% | 13 4.5% |
| direct | 42 100% | ↓9.5% | 38 90.5% | ↓89.5% | 4 9.5% | ↓-25% | 5 11.9% |
| facebook/120248811827730391 | 12 100% | ↓0% | 12 100% | ↓91.7% | 1 8.3% | ↓100% | 0 0% |
7 100% | ↓14.3% | 6 85.7% | ↓100% | 0 0% | – | 0 0% | |
| facebook/glasscoating/loveb1g2f | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 1 20% |
| shareable_link_linktree/glass-coating-H888 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓0% | 4 100% | ↓50% | 2 50% | ↓50% | 1 25% | |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoatingb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244102626120009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| extreme-iron-remover | 5 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating-value-package | 3 100% | ↓100% | 0 0% | – | 0 0% |
| glass-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-swirl-remover | 2 100% | ↓100% | 0 0% | – | 0 0% |
| iron-particle-cleaner-2l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g9-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-prefect-glass-restorer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-plastic-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-headlight-restorer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-fresh-interior-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-%E4%B9%9D%E5%90%88%E4%B8%80%E7%A3%81%E5%9C%9F | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E6%B4%97%E8%BB%8A%E7%B2%BE2l | 1 100% | ↓100% | 0 0% | – | 0 0% |