漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 165 100% | ↓0% | 165 100% | ↓97.6% | 4 2.4% | ↓-50% | 6 3.6% |
| direct | 22 100% | ↓9.1% | 20 90.9% | ↓90% | 2 9.1% | ↓-100% | 4 18.2% |
| facebook/120248811827730391 | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓100% | 0 0% |
5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248799401510391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-anti-scratch-prewash-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 618topcoating-12set | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E6%96%B0%E6%89%8B%E9%8D%8D%E8%86%9C%E5%85%A5%E9%96%80%E7%B5%84-%E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C-2-%E5%8A%A0%E5%8E%9A%E6%B4%97%E8%BB%8A%E5%B7%BE-1-%E9%8D%8D%E8%86%9C%E5%B8%83-2 | 1 100% | ↓100% | 0 0% | – | 0 0% |