漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 glass-coating 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/glasscoating/loveb1g2f | 247 100% | ↓0% | 247 100% | ↓96.8% | 8 3.2% | ↓-37.5% | 11 4.5% |
| direct | 36 100% | ↓8.3% | 33 91.7% | ↓87.9% | 4 11.1% | ↓-25% | 5 13.9% |
| facebook/120248811827730391 | 11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
6 100% | ↓16.7% | 5 83.3% | ↓100% | 0 0% | – | 0 0% | |
| facebook/glasscoating/loveb1g2f | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓0% | 4 100% | ↓50% | 2 50% | ↓50% | 1 25% | |
| metaads/2606meta | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| shareable_link_linktree/glass-coating-G8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| metaads/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = google/sag_organic 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| g9-plus | 4 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 4 100% | ↓100% | 0 0% | – | 0 0% |
| apgocotton | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| apgo-wiper-fluid | 2 100% | ↓100% | 0 0% | – | 0 0% |
| nycarwash55 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| apgo-bug-tar-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| apgo-atomic-colored-glaze | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-anti-scratch-prewash-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| %E8%BC%AA%E8%83%8E%E5%B0%88%E7%94%A8%E6%B5%B7%E7%B6%BF | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| %E6%96%B0%E5%8C%85%E8%A3%9D-apgo%E9%8D%8D%E8%86%9C%E5%B0%88%E7%94%A8%E6%B4%97%E8%BB%8A%E7%B2%BE%E8%A3%9C%E5%85%85%E5%8C%85 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| %E6%96%B0%E5%8C%85%E8%A3%9D-apgo%E7%8E%BB%E7%92%83%E9%9B%A8%E5%88%B7%E5%B0%8F%E5%B9%AB%E6%89%8B%E8%A3%9C%E5%85%85%E5%8C%85 | 1 100% | ↓100% | 0 0% | – | 0 0% |