漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 415 100% | ↓0% | 415 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 344 100% | ↓0.3% | 343 99.7% | ↓94.8% | 18 5.2% | ↓16.7% | 15 4.4% |
| direct | 309 100% | ↓50.2% | 154 49.8% | ↓89% | 17 5.5% | ↓29.4% | 12 3.9% |
| metaads/2606meta | 149 100% | ↓0.7% | 148 99.3% | ↓94.6% | 8 5.4% | ↓37.5% | 5 3.4% |
| meta/2603-meta | 144 100% | ↓0.7% | 143 99.3% | ↓100% | 0 0% | – | 1 0.7% |
| metaads/glasscoating/loveb1g2f | 112 100% | ↓1.8% | 110 98.2% | ↓98.2% | 2 1.8% | ↓-100% | 4 3.6% |
| metaads/atomic-coating | 62 100% | ↓1.6% | 61 98.4% | ↓98.4% | 1 1.6% | ↓-100% | 2 3.2% |
| facebook/120248811827730391 | 50 100% | ↓0% | 50 100% | ↓98% | 1 2% | ↓100% | 0 0% |
| metaads/2606 | 46 100% | ↓91.3% | 4 8.7% | ↓75% | 1 2.2% | ↓100% | 0 0% |
| facebook/120243212908450009 | 37 100% | ↓0% | 37 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora_coating | 29 100% | ↓0% | 29 100% | ↓96.6% | 1 3.4% | ↓100% | 0 0% |
18 100% | ↓61.1% | 7 38.9% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 16 100% | ↓0% | 16 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 15 100% | ↓0% | 15 100% | ↓100% | 0 0% | – | 0 0% |
15 100% | ↓6.7% | 14 93.3% | ↓92.9% | 1 6.7% | ↓0% | 1 6.7% | |
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 11 100% | ↓0% | 11 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120248799401500391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| shareable_link/18e1d8 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link/product | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120243130496530009 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-g11-plus | 2 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-bug-tar-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo%E5%8A%A0%E5%8E%9A%E6%AF%9B%E5%B7%BE60x160 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %F0%9F%9A%97-%E9%8D%8D%E8%86%9C%E5%89%8D%E7%BD%AE%E6%B8%85%E6%BD%94%E5%A5%97%E7%B5%84 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E9%98%B2%E5%88%AE%E5%82%B7%E9%A0%90%E6%B4%97%E6%B8%85%E6%BD%94%E5%8A%912l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E5%A1%91%E8%86%A0%E9%82%84%E5%8E%9F%E5%8A%912l | 1 100% | ↓100% | 0 0% | – | 0 0% |
| %E5%8E%9F%E5%AD%90%E9%8D%8D%E8%86%9C%E6%96%B0%E6%89%8B%E5%85%A8%E9%85%8D%E7%B5%84%F0%9F%9A%97-%E4%B8%80%E7%9B%92%E6%90%9E%E5%AE%9A-%E9%96%8B%E7%AE%B1%E5%8D%B3%E4%BA%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |