漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/apgo-superwash-618 | 496 100% | ↓0.2% | 495 99.8% | ↓95.4% | 23 4.6% | ↓21.7% | 18 3.6% |
| meta/mid-carwash | 485 100% | ↓0% | 485 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 424 100% | ↓53.3% | 198 46.7% | ↓87.4% | 25 5.9% | ↓32% | 17 4% |
| metaads/2606meta | 207 100% | ↓1.4% | 204 98.6% | ↓94.6% | 11 5.3% | ↓54.5% | 5 2.4% |
| meta/2603-meta | 163 100% | ↓0.6% | 162 99.4% | ↓100% | 0 0% | – | 1 0.6% |
| metaads/glasscoating/loveb1g2f | 151 100% | ↓2% | 148 98% | ↓97.3% | 4 2.6% | ↓0% | 4 2.6% |
| metaads/atomic-coating | 83 100% | ↓1.2% | 82 98.8% | ↓97.6% | 2 2.4% | ↓0% | 2 2.4% |
| facebook/120248811827730391 | 71 100% | ↓1.4% | 70 98.6% | ↓94.3% | 4 5.6% | ↓75% | 1 1.4% |
| metaads/2606 | 67 100% | ↓91% | 6 9% | ↓83.3% | 1 1.5% | ↓100% | 0 0% |
| facebook/120243212908450009 | 49 100% | ↓0% | 49 100% | ↓100% | 0 0% | – | 1 2% |
| metaads/aurora_coating | 33 100% | ↓0% | 33 100% | ↓97% | 1 3% | ↓100% | 0 0% |
27 100% | ↓55.6% | 12 44.4% | ↓100% | 0 0% | – | 1 3.7% | |
27 100% | ↓7.4% | 25 92.6% | ↓92% | 2 7.4% | ↓50% | 1 3.7% | |
| facebook/120244296437020009 | 20 100% | ↓0% | 20 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 17 100% | ↓0% | 17 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 11 100% | ↓18.2% | 9 81.8% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 1 16.7% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 5 100% | ↓0% | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| shareable_link/18e1d8 | 5 100% | ↓40% | 3 60% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/All_activities | 3 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = meta/Mid-post-glasscleaner 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| apgo-glass-cleaner | 3 100% | ↓100% | 0 0% | – | 0 0% |