漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 404 100% | ↓0% | 404 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 316 100% | ↓0.3% | 315 99.7% | ↓94.3% | 18 5.7% | ↓27.8% | 13 4.1% |
| direct | 295 100% | ↓50.5% | 146 49.5% | ↓90.4% | 14 4.7% | ↓14.3% | 12 4.1% |
| meta/2603-meta | 141 100% | ↓0.7% | 140 99.3% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 138 100% | ↓0.7% | 137 99.3% | ↓95.6% | 6 4.3% | ↓16.7% | 5 3.6% |
| metaads/glasscoating/loveb1g2f | 106 100% | ↓1.9% | 104 98.1% | ↓98.1% | 2 1.9% | ↓-50% | 3 2.8% |
| metaads/atomic-coating | 58 100% | ↓1.7% | 57 98.3% | ↓98.2% | 1 1.7% | ↓-100% | 2 3.4% |
| facebook/120248811827730391 | 47 100% | ↓0% | 47 100% | ↓97.9% | 1 2.1% | ↓100% | 0 0% |
| metaads/2606 | 46 100% | ↓91.3% | 4 8.7% | ↓75% | 1 2.2% | ↓100% | 0 0% |
| facebook/120243212908450009 | 35 100% | ↓0% | 35 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora_coating | 29 100% | ↓0% | 29 100% | ↓96.6% | 1 3.4% | ↓100% | 0 0% |
15 100% | ↓60% | 6 40% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 15 100% | ↓0% | 15 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% |
13 100% | ↓7.7% | 12 92.3% | ↓91.7% | 1 7.7% | ↓0% | 1 7.7% | |
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120248799401510391 | 4 100% | ↓25% | 3 75% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| metaads/car-wash-55 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link/product | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| aurora-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| apgo-superwash | 2 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-atomic-colored-glaze | 2 100% | ↓100% | 0 0% | – | 0 0% |
| glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-swirl-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-g11-plus | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| apgo%E9%8D%8D%E8%86%9C%E5%B8%83 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 618%E6%A8%82%E8%B3%BC%E5%AD%A3-30%E5%88%86%E9%90%98%E5%BF%AB%E9%80%9F%E4%BA%AE%E8%BB%8A%E7%B5%84 | 1 100% | ↓100% | 0 0% | – | 0 0% |