漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/apgo-superwash-618 | 649 100% | ↓0.6% | 645 99.4% | ↓95.5% | 29 4.5% | ↓20.7% | 23 3.5% |
| direct | 554 100% | ↓53.8% | 256 46.2% | ↓87.1% | 33 6% | ↓39.4% | 20 3.6% |
| meta/mid-carwash | 545 100% | ↓0% | 545 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 283 100% | ↓1.1% | 280 98.9% | ↓95.7% | 12 4.2% | ↓41.7% | 7 2.5% |
| metaads/glasscoating/loveb1g2f | 196 100% | ↓1.5% | 193 98.5% | ↓97.4% | 5 2.6% | ↓-60% | 8 4.1% |
| meta/2603-meta | 191 100% | ↓0.5% | 190 99.5% | ↓100% | 0 0% | – | 1 0.5% |
| metaads/atomic-coating | 97 100% | ↓1% | 96 99% | ↓97.9% | 2 2.1% | ↓0% | 2 2.1% |
| facebook/120248811827730391 | 95 100% | ↓2.1% | 93 97.9% | ↓95.7% | 4 4.2% | ↓75% | 1 1.1% |
| metaads/2606 | 94 100% | ↓92.6% | 7 7.4% | ↓85.7% | 1 1.1% | ↓100% | 0 0% |
| facebook/120243212908450009 | 60 100% | ↓0% | 60 100% | ↓100% | 0 0% | – | 1 1.7% |
43 100% | ↓11.6% | 38 88.4% | ↓94.7% | 2 4.7% | ↓50% | 1 2.3% | |
41 100% | ↓51.2% | 20 48.8% | ↓100% | 0 0% | – | 1 2.4% | |
| metaads/aurora_coating | 39 100% | ↓0% | 39 100% | ↓97.4% | 1 2.6% | ↓100% | 0 0% |
| facebook/120244296437020009 | 21 100% | ↓0% | 21 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 20 100% | ↓0% | 20 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 14 100% | ↓7.1% | 13 92.9% | ↓92.3% | 1 7.1% | ↓0% | 1 7.1% |
| facebook/120244102626120009 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 9 100% | ↓55.6% | 4 44.4% | ↓75% | 1 11.1% | ↓100% | 0 0% |
| facebook/120248799401500391 | 8 100% | ↓0% | 8 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 1 16.7% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 5 100% | ↓0% | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| facebook/120248799401510391 | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/car-wash-55 | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 1 33.3% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/All_activities 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 無資料 | |||||