漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 406 100% | ↓0% | 406 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 324 100% | ↓0.3% | 323 99.7% | ↓94.4% | 18 5.6% | ↓27.8% | 13 4% |
| direct | 297 100% | ↓50.2% | 148 49.8% | ↓90.5% | 14 4.7% | ↓14.3% | 12 4% |
| meta/2603-meta | 143 100% | ↓0.7% | 142 99.3% | ↓100% | 0 0% | – | 1 0.7% |
| metaads/2606meta | 140 100% | ↓0.7% | 139 99.3% | ↓95% | 7 5% | ↓28.6% | 5 3.6% |
| metaads/glasscoating/loveb1g2f | 111 100% | ↓1.8% | 109 98.2% | ↓98.2% | 2 1.8% | ↓-100% | 4 3.6% |
| metaads/atomic-coating | 58 100% | ↓1.7% | 57 98.3% | ↓98.2% | 1 1.7% | ↓-100% | 2 3.4% |
| facebook/120248811827730391 | 49 100% | ↓0% | 49 100% | ↓98% | 1 2% | ↓100% | 0 0% |
| metaads/2606 | 46 100% | ↓91.3% | 4 8.7% | ↓75% | 1 2.2% | ↓100% | 0 0% |
| facebook/120243212908450009 | 35 100% | ↓0% | 35 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora_coating | 29 100% | ↓0% | 29 100% | ↓96.6% | 1 3.4% | ↓100% | 0 0% |
16 100% | ↓56.3% | 7 43.8% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 15 100% | ↓0% | 15 100% | ↓100% | 0 0% | – | 0 0% |
14 100% | ↓7.1% | 13 92.9% | ↓92.3% | 1 7.1% | ↓0% | 1 7.1% | |
| facebook/120244296437020009 | 13 100% | ↓0% | 13 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/extreme-iron-remover | 12 100% | ↓0% | 12 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating-b1g10 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120248799401510391 | 4 100% | ↓25% | 3 75% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401500391 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| metaads/car-wash-55 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 1 50% |
| shareable_link/product | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| glass-coating | 109 100% | ↓98.2% | 2 1.8% | ↓-150% | 5 4.6% |
| water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| g11%E6%B8%AC%E9%80%9F%E5%99%A8%E8%B4%88%E5%93%81-%E5%8B%BF%E4%B8%8B%E5%96%AE | 1 100% | ↓100% | 0 0% | – | 0 0% |
| atomic-coating | 1 100% | ↓100% | 0 0% | – | 1 100% |
| apgo-superwash | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 0 0% |
| apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 1 100% |