漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 原子鍍膜補充包 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 9 100% | ↓0% | 9 100% | ↓66.7% | 3 33.3% | ↓0% | 3 33.3% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120248811827730391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248811827730391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 114 100% | ↓83.3% | 19 16.7% | ↓57.9% | 8 7% |
| 商品: atomic-coating-value-package | 110 100% | ↓85.5% | 16 14.5% | ↓75% | 4 3.6% |
| 商品: apgo-g11-plus | 97 100% | ↓90.7% | 9 9.3% | ↓33.3% | 6 6.2% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 95 100% | ↓86.3% | 13 13.7% | ↓69.2% | 4 4.2% |
| 商品: extreme-iron-remover | 84 100% | ↓90.5% | 8 9.5% | ↓75% | 2 2.4% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 64 100% | ↓82.8% | 11 17.2% | ↓54.5% | 5 7.8% |
| 商品: apgo-prefect-glass-restorer | 58 100% | ↓74.1% | 15 25.9% | ↓80% | 3 5.2% |
| 商品: ti-coating | 55 100% | ↓96.4% | 2 3.6% | ↓100% | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 53 100% | ↓84.9% | 8 15.1% | ↓75% | 2 3.8% |
| 商品: apgo-car-whitener | 50 100% | ↓82% | 9 18% | ↓88.9% | 1 2% |
| 商品: apgo-superwash | 41 100% | ↓73.2% | 11 26.8% | ↓36.4% | 7 17.1% |
| 商品: apgo-pressure-foam-sprayer | 39 100% | ↓97.4% | 1 2.6% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 39 100% | ↓89.7% | 4 10.3% | ↓100% | 0 0% |
| 商品: 🚗-鍍膜前置清潔套組 | 38 100% | ↓86.8% | 5 13.2% | ↓60% | 2 5.3% |
| 商品: iron-particle-cleaner-2l | 36 100% | ↓88.9% | 4 11.1% | ↓50% | 2 5.6% |
| 商品: apgo-wiper-fluid | 36 100% | ↓66.7% | 12 33.3% | ↓83.3% | 2 5.6% |
| 商品: atomic-coating | 35 100% | ↓82.9% | 6 17.1% | ↓100% | 0 0% |
| 商品: apgocotton | 35 100% | ↓82.9% | 6 17.1% | ↓33.3% | 4 11.4% |
| 商品: apgo-enamel-crystal-coating | 31 100% | ↓93.5% | 2 6.5% | ↓50% | 1 3.2% |
| 商品: g9-plus | 28 100% | ↓96.4% | 1 3.6% | ↓100% | 0 0% |
| 商品: apgo-headlight-restorer | 27 100% | ↓81.5% | 5 18.5% | ↓100% | 0 0% |
| 商品: apgo-swirl-remover | 23 100% | ↓91.3% | 2 8.7% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 20 100% | ↓80% | 4 20% | ↓75% | 1 5% |
| 商品: aurora-coating | 19 100% | ↓89.5% | 2 10.5% | ↓50% | 1 5.3% |
| 商品: 500ml專用噴頭 | 18 100% | ↓94.4% | 1 5.6% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 17 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgowhitetea | 17 100% | ↓94.1% | 1 5.9% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 16 100% | ↓43.8% | 9 56.3% | ↓77.8% | 2 12.5% |
| 商品: glaze_coating | 15 100% | ↓93.3% | 1 6.7% | ↓0% | 1 6.7% |
| 商品: apgo-car-shampoo | 15 100% | ↓80% | 3 20% | ↓100% | 0 0% |