漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 原子鍍膜補充包 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 9 100% | ↓0% | 9 100% | ↓66.7% | 3 33.3% | ↓0% | 3 33.3% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120248811827730391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = google 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-atomic-colored-glaze | 52 100% | ↓94.2% | 3 5.8% | ↓66.7% | 1 1.9% |
| 商品: apgo-wiper-fluid | 33 100% | ↓72.7% | 9 27.3% | ↓22.2% | 7 21.2% |
| 商品: apgo-g11-plus | 30 100% | ↓90% | 3 10% | ↓33.3% | 2 6.7% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 30 100% | ↓70% | 9 30% | ↓55.6% | 4 13.3% |
| 商品: glass-coating | 27 100% | ↓66.7% | 9 33.3% | ↓55.6% | 4 14.8% |
| 商品: aurora-coating | 26 100% | ↓80.8% | 5 19.2% | ↓40% | 3 11.5% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 22 100% | ↓59.1% | 9 40.9% | ↓66.7% | 3 13.6% |
| 商品: atomic-coating | 16 100% | ↓81.3% | 3 18.8% | ↓66.7% | 1 6.3% |
| 商品: apgo-prefect-glass-restorer | 14 100% | ↓64.3% | 5 35.7% | ↓20% | 4 28.6% |
| 商品: apgo-glass-cleaner | 14 100% | ↓85.7% | 2 14.3% | ↓0% | 2 14.3% |
| 商品: apgo-enamel-crystal-coating | 13 100% | ↓76.9% | 3 23.1% | ↓66.7% | 1 7.7% |
| 商品: ti-coating | 11 100% | ↓81.8% | 2 18.2% | ↓50% | 1 9.1% |
| 商品: g9-plus | 11 100% | ↓90.9% | 1 9.1% | ↓100% | 0 0% |
| 商品: apgo-car-shampoo | 11 100% | ↓72.7% | 3 27.3% | ↓33.3% | 2 18.2% |
| 商品: glaze_coating | 10 100% | ↓90% | 1 10% | ↓0% | 1 10% |
| 商品: extreme-iron-remover | 10 100% | ↓50% | 5 50% | ↓40% | 3 30% |
| 商品: atomic-cyrstal-coating | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| 商品: apgo-wheel-cleaner | 8 100% | ↓87.5% | 1 12.5% | ↓0% | 1 12.5% |
| 商品: water-stain-removeer | 7 100% | ↓57.1% | 3 42.9% | ↓0% | 3 42.9% |
| 商品: apgo-superwash | 7 100% | ↓85.7% | 1 14.3% | ↓-100% | 2 28.6% |
| 商品: apgo-bug-tar-remover | 7 100% | ↓57.1% | 3 42.9% | ↓66.7% | 1 14.3% |
| 商品: apgo鍍膜布 | 7 100% | ↓42.9% | 4 57.1% | ↓25% | 3 42.9% |
| 商品: apgo-natural-interior-protectant | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% |
| 商品: apgo-car-whitener | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 6 100% | ↓16.7% | 5 83.3% | ↓60% | 2 33.3% |
| 商品: apgo-all-purpose-cleaner | 6 100% | ↓66.7% | 2 33.3% | ↓50% | 1 16.7% |
| 商品: apgo珊瑚絨毛巾 | 6 100% | ↓33.3% | 4 66.7% | ↓25% | 3 50% |
| 商品: apgo-plastic-protectant | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| 商品: apgo-car-wash-mitt | 5 100% | ↓20% | 4 80% | ↓0% | 4 80% |
| 商品: apgo-anti-scratch-prewash-cleaner | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |