漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 塑膠還原劑2l 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/All_activities | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248811827730391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 79 100% | ↓83.5% | 13 16.5% | ↓69.2% | 4 5.1% |
| 商品: apgo-g11-plus | 71 100% | ↓90.1% | 7 9.9% | ↓57.1% | 3 4.2% |
| 商品: extreme-iron-remover | 66 100% | ↓93.9% | 4 6.1% | ↓50% | 2 3% |
| 商品: atomic-coating-value-package | 64 100% | ↓85.9% | 9 14.1% | ↓88.9% | 1 1.6% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 50 100% | ↓80% | 10 20% | ↓80% | 2 4% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 48 100% | ↓87.5% | 6 12.5% | ↓83.3% | 1 2.1% |
| 商品: apgo-car-whitener | 37 100% | ↓83.8% | 6 16.2% | ↓100% | 0 0% |
| 商品: apgo-prefect-glass-restorer | 36 100% | ↓66.7% | 12 33.3% | ↓91.7% | 1 2.8% |
| 商品: apgo-superwash | 35 100% | ↓74.3% | 9 25.7% | ↓22.2% | 7 20% |
| 商品: ti-coating | 32 100% | ↓96.9% | 1 3.1% | ↓100% | 0 0% |
| 商品: 🚗-鍍膜前置清潔套組 | 32 100% | ↓90.6% | 3 9.4% | ↓66.7% | 1 3.1% |
| 商品: apgo-natural-interior-protectant | 28 100% | ↓92.9% | 2 7.1% | ↓100% | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 28 100% | ↓78.6% | 6 21.4% | ↓83.3% | 1 3.6% |
| 商品: iron-particle-cleaner-2l | 27 100% | ↓88.9% | 3 11.1% | ↓33.3% | 2 7.4% |
| 商品: apgocotton | 26 100% | ↓80.8% | 5 19.2% | ↓20% | 4 15.4% |
| 商品: g9-plus | 25 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 25 100% | ↓68% | 8 32% | ↓75% | 2 8% |
| 商品: atomic-coating | 22 100% | ↓81.8% | 4 18.2% | ↓100% | 0 0% |
| 商品: apgo-headlight-restorer | 22 100% | ↓86.4% | 3 13.6% | ↓100% | 0 0% |
| 商品: apgo-swirl-remover | 21 100% | ↓90.5% | 2 9.5% | ↓100% | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 20 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: water-stain-removeer | 19 100% | ↓78.9% | 4 21.1% | ↓75% | 1 5.3% |
| 商品: apgo-enamel-crystal-coating | 19 100% | ↓94.7% | 1 5.3% | ↓100% | 0 0% |
| 商品: apgowhitetea | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
| 商品: 500ml專用噴頭 | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 12 100% | ↓50% | 6 50% | ↓83.3% | 1 8.3% |
| 商品: apgo-all-purpose-cleaner | 11 100% | ↓72.7% | 3 27.3% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 10 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-shampoo | 10 100% | ↓90% | 1 10% | ↓100% | 0 0% |
| 商品: 雨刷小幫手2l | 10 100% | ↓100% | 0 0% | – | 0 0% |