漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 🚗-鍍膜前置清潔套組 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 33 100% | ↓0% | 33 100% | ↓93.9% | 2 6.1% | ↓50% | 1 3% |
| direct | 13 100% | ↓23.1% | 10 76.9% | ↓80% | 2 15.4% | ↓100% | 0 0% |
| facebook/120243306120740009 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
7 100% | ↓14.3% | 6 85.7% | ↓100% | 0 0% | – | 0 0% | |
| metaads/0629_35 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% |
| facebook/120243212908450009 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook-FeaturedOfferings/120242241959900009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 18 100% | ↓88.9% | 2 11.1% | ↓50% | 1 5.6% |
| 商品: water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wheel-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 🚗-鍍膜前置清潔套組 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: ✨職人級防護組✨ | 1 100% | ↓100% | 0 0% | – | 0 0% |