漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: 🚗-鍍膜前置清潔套組 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 33 100% | ↓0% | 33 100% | ↓93.9% | 2 6.1% | ↓50% | 1 3% |
| direct | 14 100% | ↓21.4% | 11 78.6% | ↓72.7% | 3 21.4% | ↓100% | 0 0% |
| facebook/120243306120740009 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
7 100% | ↓14.3% | 6 85.7% | ↓100% | 0 0% | – | 0 0% | |
| metaads/0629_35 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% |
| facebook/120243212908450009 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook-FeaturedOfferings/120242241959900009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoatingb1g1 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 702 100% | ↓85.6% | 101 14.4% | ↓64.4% | 36 5.1% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 16 100% | ↓68.8% | 5 31.3% | ↓100% | 0 0% |
| 商品: apgo-g11-plus | 11 100% | ↓36.4% | 7 63.6% | ↓57.1% | 3 27.3% |
| 商品: apgo鍍膜布 | 10 100% | ↓10% | 9 90% | ↓66.7% | 3 30% |
| 商品: apgo-prefect-glass-restorer | 9 100% | ↓44.4% | 5 55.6% | ↓80% | 1 11.1% |
| 商品: apgo-glass-cleaner | 9 100% | ↓44.4% | 5 55.6% | ↓60% | 2 22.2% |
| 商品: apgo-wiper-fluid | 8 100% | ↓37.5% | 5 62.5% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 6 100% | ↓50% | 3 50% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 5 100% | ↓40% | 3 60% | ↓66.7% | 1 20% |
| 商品: apgo-headlight-restorer | 5 100% | ↓20% | 4 80% | ↓75% | 1 20% |
| 商品: apgo珊瑚絨毛巾 | 5 100% | ↓20% | 4 80% | ↓50% | 2 40% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 5 100% | ↓40% | 3 60% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: apgo-wheel-cleaner | 4 100% | ↓25% | 3 75% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 4 100% | ↓25% | 3 75% | ↓66.7% | 1 25% |
| 商品: 500ml專用噴頭 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% |
| 商品: aurora-coating | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| 商品: atomic-coating | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-superwash | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-fresh-interior-cleaner | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: apgo-enamel-crystal-coating | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-car-shampoo | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| 商品: g9-plus | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: extreme-iron-remover | 2 100% | ↓100% | 0 0% | – | 1 50% |
| 商品: atomic-coating-value-package | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-swirl-remover | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| 商品: apgo-car-whitener | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-car-wash-mitt | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: apgo-bug-tar-remover | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |