漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo玻璃珍珠布 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| facebook/120243306120740009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | |
| facebook/120248811827730391 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248811827730391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 40 100% | ↓82.5% | 7 17.5% | ↓57.1% | 3 7.5% |
| 商品: extreme-iron-remover | 40 100% | ↓92.5% | 3 7.5% | ↓66.7% | 1 2.5% |
| 商品: atomic-coating-value-package | 37 100% | ↓86.5% | 5 13.5% | ↓80% | 1 2.7% |
| 商品: apgo-g11-plus | 34 100% | ↓94.1% | 2 5.9% | ↓0% | 2 5.9% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 29 100% | ↓79.3% | 6 20.7% | ↓83.3% | 1 3.4% |
| 商品: apgo-prefect-glass-restorer | 19 100% | ↓68.4% | 6 31.6% | ↓83.3% | 1 5.3% |
| 商品: apgo-natural-interior-protectant | 19 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-whitener | 19 100% | ↓84.2% | 3 15.8% | ↓100% | 0 0% |
| 商品: ti-coating | 18 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 18 100% | ↓88.9% | 2 11.1% | ↓100% | 0 0% |
| 商品: 🚗-鍍膜前置清潔套組 | 18 100% | ↓88.9% | 2 11.1% | ↓100% | 0 0% |
| 商品: apgo-superwash | 17 100% | ↓88.2% | 2 11.8% | ↓0% | 2 11.8% |
| 商品: atomic-coating | 15 100% | ↓80% | 3 20% | ↓100% | 0 0% |
| 商品: apgo-headlight-restorer | 15 100% | ↓86.7% | 2 13.3% | ↓100% | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 15 100% | ↓80% | 3 20% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 14 100% | ↓78.6% | 3 21.4% | ↓100% | 0 0% |
| 商品: iron-particle-cleaner-2l | 14 100% | ↓85.7% | 2 14.3% | ↓50% | 1 7.1% |
| 商品: apgocotton | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
| 商品: apgo-wiper-fluid | 13 100% | ↓76.9% | 3 23.1% | ↓66.7% | 1 7.7% |
| 商品: apgo-enamel-crystal-coating | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 11 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g9-plus | 9 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-shampoo | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 8 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 雨刷小幫手2l | 7 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 6 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 500ml專用噴頭 | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: glaze_coating | 5 100% | ↓100% | 0 0% | – | 0 0% |