漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo珊瑚絨毛巾 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 22 100% | ↓18.2% | 18 81.8% | ↓72.2% | 5 22.7% | ↓20% | 4 18.2% |
| facebook/120248811827730391 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
6 100% | ↓0% | 6 100% | ↓33.3% | 4 66.7% | ↓25% | 3 50% | |
| metaads/glasscoatingb1g1 | 5 100% | ↓0% | 5 100% | ↓40% | 3 60% | ↓33.3% | 2 40% |
| metaads/0629_35 | 5 100% | ↓0% | 5 100% | ↓20% | 4 80% | ↓75% | 1 20% |
| metaads/2606 | 4 100% | ↓0% | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% | |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_36 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora-coating12 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/All_activities | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-磁土潤滑劑 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-噴霧瓶 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 1 100% | ↓100% | 0 0% | – | 0 0% |