漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-地板清潔劑 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 5 100% | ↓0% | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| direct | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606meta 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-g11-plus | 1711 100% | ↓95.9% | 71 4.1% | ↓42.3% | 41 2.4% |
| 商品: g9-plus | 33 100% | ↓84.8% | 5 15.2% | ↓60% | 2 6.1% |
| 商品: glass-coating | 21 100% | ↓57.1% | 9 42.9% | ↓44.4% | 5 23.8% |
| 商品: apgo-superwash | 13 100% | ↓92.3% | 1 7.7% | ↓-100% | 2 15.4% |
| 商品: apgo-wiper-fluid | 7 100% | ↓57.1% | 3 42.9% | ↓33.3% | 2 28.6% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| 商品: g11測速器贈品-勿下單 | 4 100% | ↓75% | 1 25% | ↓-200% | 3 75% |
| 商品: extreme-iron-remover | 4 100% | ↓50% | 2 50% | ↓0% | 2 50% |
| 商品: water-stain-removeer | 3 100% | ↓66.7% | 1 33.3% | ↓-100% | 2 66.7% |
| 商品: atomic-coating-value-package | 3 100% | ↓66.7% | 1 33.3% | ↓0% | 1 33.3% |
| 商品: apgo-plastic-protectant | 3 100% | ↓66.7% | 1 33.3% | ↓-100% | 2 66.7% |
| 商品: apgo-glass-cleaner | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: 原子封體鍍膜 | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| 商品: ti-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: apgo-natural-interior-protectant | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-fresh-interior-cleaner | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: apgo-car-whitener | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: apgo鍍膜布 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: wheelcleaner2l | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: upup | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: iron-particle-cleaner-2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: high-end-protective-barrier | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: aurora-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgocotton | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-prefect-glass-restorer | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-plush-wash-glove | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-headlight-restorer | 1 100% | ↓100% | 0 0% | – | 1 100% |