漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-磁土潤滑劑 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120244296437020009 | 50 100% | ↓0% | 50 100% | ↓100% | 0 0% | – | 0 0% |
| direct | 18 100% | ↓5.6% | 17 94.4% | ↓94.1% | 1 5.6% | ↓100% | 0 0% |
| facebook/120243130496530009 | 11 100% | ↓0% | 11 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓100% | 0 0% |
| metaads/atomic-coating | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/2606 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% | ↓100% | 0 0% |
| metaads/0629_35 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| facebook/120248811827730391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/product | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | |
| facebook/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_35 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 5113 100% | ↓94.5% | 283 5.5% | ↓77.4% | 64 1.3% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 126 100% | ↓77% | 29 23% | ↓65.5% | 10 7.9% |
| 商品: apgo-atomic-colored-glaze | 53 100% | ↓83% | 9 17% | ↓100% | 0 0% |
| 商品: glass-coating | 42 100% | ↓81% | 8 19% | ↓50% | 4 9.5% |
| 商品: apgo-g11-plus | 30 100% | ↓90% | 3 10% | ↓33.3% | 2 6.7% |
| 商品: apgo-wiper-fluid | 19 100% | ↓73.7% | 5 26.3% | ↓60% | 2 10.5% |
| 商品: aurora-coating | 18 100% | ↓72.2% | 5 27.8% | ↓80% | 1 5.6% |
| 商品: atomic-coating-value-package | 15 100% | ↓80% | 3 20% | ↓33.3% | 2 13.3% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% |
| 商品: extreme-iron-remover | 10 100% | ↓80% | 2 20% | ↓100% | 0 0% |
| 商品: atomic-coating | 10 100% | ↓80% | 2 20% | ↓100% | 0 0% |
| 商品: glaze_coating | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% |
| 商品: apgo-superwash | 8 100% | ↓87.5% | 1 12.5% | ↓0% | 1 12.5% |
| 商品: apgo-pressure-foam-sprayer | 8 100% | ↓50% | 4 50% | ↓75% | 1 12.5% |
| 商品: apgo-enamel-crystal-coating | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
| 商品: apgo-car-whitener | 8 100% | ↓37.5% | 5 62.5% | ↓80% | 1 12.5% |
| 商品: apgo-prefect-glass-restorer | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: apgo-glass-cleaner | 7 100% | ↓42.9% | 4 57.1% | ↓75% | 1 14.3% |
| 商品: ti-coating | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: g9-plus | 6 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-plastic-protectant | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 6 100% | ↓16.7% | 5 83.3% | ↓80% | 1 16.7% |
| 商品: 🚗-鍍膜前置清潔套組 | 6 100% | ↓66.7% | 2 33.3% | ↓50% | 1 16.7% |
| 商品: water-stain-removeer | 5 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: high-end-protective-barrier | 5 100% | ↓60% | 2 40% | ↓50% | 1 20% |
| 商品: atomic-cyrstal-coating | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| 商品: apgo-car-wash-mitt | 5 100% | ↓20% | 4 80% | ↓100% | 0 0% |
| 商品: apgo-地板清潔劑 | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| 商品: apgo珊瑚絨毛巾 | 5 100% | ↓20% | 4 80% | ↓50% | 2 40% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |