漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-car-shampoo 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 13 100% | ↓7.7% | 12 92.3% | ↓75% | 3 23.1% | ↓0% | 3 23.1% |
| facebook/120248811827730391 | 9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓100% | 0 0% |
4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% | |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| facebook/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoating/loveb1g2f 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 439 100% | ↓95.2% | 21 4.8% | ↓14.3% | 18 4.1% |
| 商品: apgo-wiper-fluid | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: apgo-superwash | 5 100% | ↓100% | 0 0% | – | 1 20% |
| 商品: apgo-g11-plus | 5 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| 商品: atomic-coating | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |
| 商品: apgo-prefect-glass-restorer | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: aurora-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-plastic-protectant | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-enamel-crystal-coating | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: 原子封體鍍膜 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: upup | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: nycarwash55 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glaze_coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgofreesia | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-shampoo | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-原子釉鍍膜補充包 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-九合一磁土 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 618樂購季-30分鐘快速亮車組 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 雨刷小幫手2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |