來源 × 品項 · 漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

篩選中:來源 = shareable_link/18e1d8 · 品項 = 商品: apgo-car-shampoo  ✕ 清除篩選

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-car-shampoo 的 session。

來源進站看商品加購開始結帳
direct
14
100%
↓7.1%
13
92.9%
↓76.9%
3
21.4%
↓0%
3
21.4%
facebook/120248811827730391
9
100%
↓0%
9
100%
↓88.9%
1
11.1%
↓100%
0
0%
google
5
100%
↓0%
5
100%
↓80%
1
20%
↓0%
1
20%
facebook/120243212908450009
4
100%
↓0%
4
100%
↓75%
1
25%
↓100%
0
0%
facebook
3
100%
↓0%
3
100%
↓66.7%
1
33.3%
↓100%
0
0%
facebook/120244102626120009
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
shareable_link/18e1d8
1
100%
↓0%
1
100%
↓0%
1
100%
↓0%
1
100%
metaads/glasscoating/loveb1g2f
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
metaads/apgo-superwash-618
1
100%
↓0%
1
100%
↓0%
1
100%
↓100%
0
0%
metaads/2606
1
100%
↓0%
1
100%
↓0%
1
100%
↓100%
0
0%
google/sag_organic
1
100%
↓0%
1
100%
↓0%
1
100%
↓0%
1
100%
facebook/2606
1
100%
↓100%
0
0%
0
0%
0
0%
facebook/120243306120740009
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
facebook/120243130496530009
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/18e1d8 的 session。

商品頁看商品加購開始結帳
商品: apgo-wheel-cleaner
2
100%
↓50%
1
50%
↓0%
1
50%
商品: apgo-fresh-interior-cleaner
2
100%
↓0%
2
100%
↓50%
1
50%
商品: 玻璃清潔劑2l
2
100%
↓100%
0
0%
0
0%
商品: glass-coating
1
100%
↓100%
0
0%
0
0%
商品: extreme-iron-remover
1
100%
↓0%
1
100%
↓0%
1
100%
商品: atomic-coating
1
100%
↓100%
0
0%
0
0%
商品: apgo-wiper-fluid
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-tire-shine-high-gloss
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-superwash
1
100%
↓100%
0
0%
0
0%
商品: apgo-glass-cleaner
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-g11-plus
1
100%
↓100%
0
0%
1
100%
商品: apgo-car-shampoo
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-bug-tar-remover
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-anti-scratch-prewash-cleaner
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo-all-purpose-cleaner
1
100%
↓0%
1
100%
↓0%
1
100%
商品: apgo鍍膜布
1
100%
↓0%
1
100%
↓0%
1
100%