漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-g11-plus 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/2606meta | 1141 100% | ↓0% | 1141 100% | ↓96.2% | 43 3.8% | ↓46.5% | 23 2% |
| meta/2603-meta | 705 100% | ↓0% | 705 100% | ↓99.9% | 1 0.1% | ↓0% | 1 0.1% |
| direct | 206 100% | ↓1.9% | 202 98.1% | ↓95% | 10 4.9% | ↓50% | 5 2.4% |
| facebook/120248811827730391 | 43 100% | ↓0% | 43 100% | ↓93% | 3 7% | ↓33.3% | 2 4.7% |
41 100% | ↓0% | 41 100% | ↓100% | 0 0% | – | 1 2.4% | |
| metaads/apgo-superwash-618 | 17 100% | ↓5.9% | 16 94.1% | ↓81.3% | 3 17.6% | ↓66.7% | 1 5.9% |
| facebook/120243306120740009 | 16 100% | ↓0% | 16 100% | ↓100% | 0 0% | – | 0 0% |
14 100% | ↓28.6% | 10 71.4% | ↓90% | 1 7.1% | ↓100% | 0 0% | |
| facebook/120243212908450009 | 14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 11 100% | ↓54.5% | 5 45.5% | ↓100% | 0 0% | – | 1 9.1% |
| google/sag_organic | 10 100% | ↓0% | 10 100% | ↓90% | 1 10% | ↓100% | 0 0% |
| metaads/glasscoating/loveb1g2f | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓0% | 1 12.5% |
| facebook/120243130496530009 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| metaads/glasscoatingb1g1 | 7 100% | ↓0% | 7 100% | ↓42.9% | 4 57.1% | ↓50% | 2 28.6% |
| facebook/120244296437020009 | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| tiktok/618測速器 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 5 100% | ↓0% | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| shareable_link_linktree/G9G11-H888 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 1 33.3% |
| shareable_link_linktree/202606-carwash-g8888 | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 1 33.3% |
| shareable_link_linktree/glass-coating-G8888 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% |
| shareable_link_linktree/coating-2026618-g8888 | 2 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/G9G11-G8888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 1 100% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_35 的 session。