漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-glass-cleaner 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 59 100% | ↓5.1% | 56 94.9% | ↓82.1% | 10 16.9% | ↓50% | 5 8.5% |
| meta/Mid-post-glasscleaner | 47 100% | ↓0% | 47 100% | ↓100% | 0 0% | – | 1 2.1% |
| metaads/glasscoating/loveb1g2f | 13 100% | ↓0% | 13 100% | ↓76.9% | 3 23.1% | ↓100% | 0 0% |
11 100% | ↓0% | 11 100% | ↓90.9% | 1 9.1% | ↓0% | 1 9.1% | |
| facebook/120248811827730391 | 11 100% | ↓0% | 11 100% | ↓63.6% | 4 36.4% | ↓75% | 1 9.1% |
| metaads/glasscoatingb1g1 | 8 100% | ↓0% | 8 100% | ↓50% | 4 50% | ↓75% | 1 12.5% |
6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% | |
| metaads/apgo-superwash-618 | 5 100% | ↓0% | 5 100% | ↓20% | 4 80% | ↓75% | 1 20% |
| metaads/2606 | 4 100% | ↓25% | 3 75% | ↓66.7% | 1 25% | ↓100% | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606meta | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% |
| metaads/0629_35 | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| meta/mid-carwash | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| shareable_link/18e1d8 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| meta/bottomG | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120244296437020009 的 session。