漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-glass-cleaner 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 38 100% | ↓5.3% | 36 94.7% | ↓86.1% | 5 13.2% | ↓40% | 3 7.9% |
| meta/Mid-post-glasscleaner | 36 100% | ↓0% | 36 100% | ↓100% | 0 0% | – | 1 2.8% |
| metaads/glasscoating/loveb1g2f | 9 100% | ↓0% | 9 100% | ↓77.8% | 2 22.2% | ↓100% | 0 0% |
9 100% | ↓0% | 9 100% | ↓88.9% | 1 11.1% | ↓0% | 1 11.1% | |
| facebook/120248811827730391 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 4 100% | ↓0% | 4 100% | ↓25% | 3 75% | ↓66.7% | 1 25% |
4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| meta/mid-carwash | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| youtube/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| metaads/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| meta/bottomG | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/glasscoatingb1g1 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: glass-coating | 321 100% | ↓89.4% | 34 10.6% | ↓55.9% | 15 4.7% |
| 商品: apgo-g11-plus | 6 100% | ↓33.3% | 4 66.7% | ↓25% | 3 50% |
| 商品: apgo鍍膜布 | 6 100% | ↓0% | 6 100% | ↓66.7% | 2 33.3% |
| 商品: apgo-prefect-glass-restorer | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% |
| 商品: atomic-coating | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-wiper-fluid | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| 商品: apgo-headlight-restorer | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: apgo珊瑚絨毛巾 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| 商品: 500ml專用噴頭 | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% |
| 商品: water-stain-removeer | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: g9-plus | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-wheel-cleaner | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| 商品: apgo-superwash | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-atomic-colored-glaze | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-噴霧瓶 | 2 100% | ↓50% | 1 50% | ↓-100% | 2 100% |
| 商品: wheelcleaner2l | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: high-end-protective-barrier | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: extreme-iron-remover | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: aurora-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-swirl-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo-natural-interior-protectant | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-whitener | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: apgo-car-wash-mitt | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-car-shampoo | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo-bug-tar-remover | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |