漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-glass-cleaner 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 77 100% | ↓7.8% | 71 92.2% | ↓80.3% | 14 18.2% | ↓57.1% | 6 7.8% |
| meta/Mid-post-glasscleaner | 55 100% | ↓0% | 55 100% | ↓100% | 0 0% | – | 1 1.8% |
| facebook/120248811827730391 | 16 100% | ↓0% | 16 100% | ↓50% | 8 50% | ↓75% | 2 12.5% |
| metaads/glasscoating/loveb1g2f | 15 100% | ↓0% | 15 100% | ↓80% | 3 20% | ↓100% | 0 0% |
14 100% | ↓0% | 14 100% | ↓85.7% | 2 14.3% | ↓0% | 2 14.3% | |
| metaads/glasscoatingb1g1 | 11 100% | ↓0% | 11 100% | ↓45.5% | 6 54.5% | ↓83.3% | 1 9.1% |
| metaads/0629_35 | 7 100% | ↓0% | 7 100% | ↓42.9% | 4 57.1% | ↓75% | 1 14.3% |
| metaads/apgo-superwash-618 | 6 100% | ↓0% | 6 100% | ↓33.3% | 4 66.7% | ↓75% | 1 16.7% |
6 100% | ↓0% | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% | |
| metaads/2606 | 5 100% | ↓40% | 3 60% | ↓66.7% | 1 20% | ↓100% | 0 0% |
| metaads/2606meta | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓-100% | 2 50% |
| meta/mid-carwash | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| youtube/sag_organic | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link/18e1d8 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/coating-2026618-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| shareable_link/product | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| meta/meta-aw-acg | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/bottomG | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/product 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: aurora-coating | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: atomic-cyrstal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-enamel-crystal-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-bug-tar-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-anti-scratch-prewash-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-磁土潤滑劑 | 1 100% | ↓100% | 0 0% | – | 0 0% |