漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-plastic-protectant 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 12 100% | ↓16.7% | 10 83.3% | ↓70% | 3 25% | ↓0% | 3 25% |
| meta/mid-carwash | 7 100% | ↓0% | 7 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248811827730391 | 5 100% | ↓0% | 5 100% | ↓60% | 2 40% | ↓50% | 1 20% |
| facebook/120244102626120009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% |
| metaads/2606meta | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 3 100% | ↓0% | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| metaads/0629_35 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | |
| facebook/120243212908450009 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% | |
| shareable_link_linktree/glass-coating-G8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 1 100% |
| shareable_link_linktree/coating-2026618-g8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 1 100% |
| shareable_link_linktree/G9G11-G8888 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/2606 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/18e1d8 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wheel-cleaner | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: apgo-fresh-interior-cleaner | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: 玻璃清潔劑2l | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-superwash | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-plastic-protectant | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-bug-tar-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-anti-scratch-prewash-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |