漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-pressure-foam-sprayer 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 30 100% | ↓3.3% | 29 96.7% | ↓82.8% | 5 16.7% | ↓40% | 3 10% |
| facebook/120243130496530009 | 24 100% | ↓0% | 24 100% | ↓100% | 0 0% | – | 1 4.2% |
| facebook/120248811827730391 | 20 100% | ↓0% | 20 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 15 100% | ↓0% | 15 100% | ↓100% | 0 0% | – | 0 0% |
14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 5 100% | ↓0% | 5 100% | ↓40% | 3 60% | ↓100% | 0 0% |
| metaads/2606 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | |
| facebook/120248799401500391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/All_activities | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = facebook/120248799401510391 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 3 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: nycarwash55 | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-superwash | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-anti-scratch-prewash-cleaner | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 618topcoating-12set | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 1 100% | ↓100% | 0 0% | – | 0 0% |