漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-pressure-foam-sprayer 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 30 100% | ↓3.3% | 29 96.7% | ↓82.8% | 5 16.7% | ↓40% | 3 10% |
| facebook/120243130496530009 | 24 100% | ↓0% | 24 100% | ↓100% | 0 0% | – | 1 4.2% |
| facebook/120248811827730391 | 20 100% | ↓0% | 20 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 15 100% | ↓0% | 15 100% | ↓100% | 0 0% | – | 0 0% |
14 100% | ↓0% | 14 100% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 5 100% | ↓0% | 5 100% | ↓40% | 3 60% | ↓100% | 0 0% |
| metaads/2606 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | |
| facebook/120248799401500391 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/All_activities | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| meta/mid-carwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = google 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-atomic-colored-glaze | 36 100% | ↓97.2% | 1 2.8% | ↓100% | 0 0% |
| 商品: apgo-wiper-fluid | 25 100% | ↓80% | 5 20% | ↓40% | 3 12% |
| 商品: apgo-g11-plus | 23 100% | ↓91.3% | 2 8.7% | ↓50% | 1 4.3% |
| 商品: glass-coating | 16 100% | ↓68.8% | 5 31.3% | ↓60% | 2 12.5% |
| 商品: aurora-coating | 16 100% | ↓87.5% | 2 12.5% | ↓0% | 2 12.5% |
| 商品: atomic-coating | 11 100% | ↓81.8% | 2 18.2% | ↓50% | 1 9.1% |
| 商品: apgo-glass-cleaner | 11 100% | ↓90.9% | 1 9.1% | ↓0% | 1 9.1% |
| 商品: apgo-prefect-glass-restorer | 10 100% | ↓70% | 3 30% | ↓0% | 3 30% |
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 10 100% | ↓60% | 4 40% | ↓25% | 3 30% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 10 100% | ↓50% | 5 50% | ↓40% | 3 30% |
| 商品: apgo-car-shampoo | 9 100% | ↓88.9% | 1 11.1% | ↓0% | 1 11.1% |
| 商品: g9-plus | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| 商品: apgo-enamel-crystal-coating | 8 100% | ↓75% | 2 25% | ↓50% | 1 12.5% |
| 商品: glaze_coating | 7 100% | ↓85.7% | 1 14.3% | ↓0% | 1 14.3% |
| 商品: extreme-iron-remover | 7 100% | ↓71.4% | 2 28.6% | ↓50% | 1 14.3% |
| 商品: atomic-cyrstal-coating | 6 100% | ↓83.3% | 1 16.7% | ↓0% | 1 16.7% |
| 商品: apgo鍍膜布 | 6 100% | ↓50% | 3 50% | ↓33.3% | 2 33.3% |
| 商品: apgo-wheel-cleaner | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| 商品: apgo-superwash | 5 100% | ↓80% | 1 20% | ↓-100% | 2 40% |
| 商品: 防刮傷預洗清潔劑2l | 5 100% | ↓60% | 2 40% | ↓0% | 2 40% |
| 商品: water-stain-removeer | 4 100% | ↓50% | 2 50% | ↓0% | 2 50% |
| 商品: ti-coating | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: apgo-natural-interior-protectant | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: apgo-car-whitener | 4 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-car-wash-mitt | 4 100% | ↓25% | 3 75% | ↓0% | 3 75% |
| 商品: apgo-anti-scratch-prewash-cleaner | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: apgo-all-purpose-cleaner | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: apgo珊瑚絨毛巾 | 4 100% | ↓50% | 2 50% | ↓50% | 1 25% |
| 商品: apgo-swirl-remover | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 3 100% | ↓33.3% | 2 66.7% | ↓0% | 2 66.7% |