漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-superwash 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| metaads/apgo-superwash-618 | 1781 100% | ↓0.2% | 1778 99.8% | ↓95% | 89 5% | ↓22.5% | 69 3.9% |
| direct | 161 100% | ↓19.3% | 130 80.7% | ↓86.2% | 18 11.2% | ↓38.9% | 11 6.8% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 20 100% | ↓0% | 20 100% | ↓90% | 2 10% | ↓100% | 0 0% |
| facebook/120248811827730391 | 17 100% | ↓5.9% | 16 94.1% | ↓100% | 0 0% | – | 2 11.8% |
| facebook/120243212908450009 | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
| metaads/2606meta | 10 100% | ↓0% | 10 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 1 20% |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% | |
| metaads/2606 | 3 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/allproduct-H888 | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 1 50% | |
| shopify_email/感謝訂閱APGO電子報｜您的購物金$100已送達 🎁_170310697211 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-g8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/f9c421 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/apgo-superwash | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120249200433500391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120248799401510391 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244296437020009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/18e1d8 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wheel-cleaner | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| 商品: apgo-fresh-interior-cleaner | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| 商品: 玻璃清潔劑2l | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: glass-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: atomic-coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-tire-shine-high-gloss | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-superwash | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-glass-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-g11-plus | 1 100% | ↓100% | 0 0% | – | 1 100% |
| 商品: apgo-car-shampoo | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-bug-tar-remover | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-anti-scratch-prewash-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo-all-purpose-cleaner | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |
| 商品: apgo鍍膜布 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% |