漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-swirl-remover 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 25 100% | ↓4% | 24 96% | ↓95.8% | 1 4% | ↓100% | 0 0% |
| facebook/120248811827730391 | 23 100% | ↓0% | 23 100% | ↓91.3% | 2 8.7% | ↓100% | 0 0% |
| facebook/120244296437020009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244102626120009 | 6 100% | ↓0% | 6 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_35 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% | – | 0 0% | |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% | |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoating/loveb1g2f | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% |
| metaads/2606meta | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/2606 | 2 100% | ↓50% | 1 50% | ↓0% | 1 50% | ↓100% | 0 0% |
| shareable_link_linktree/glass-coating-H888 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| shareable_link_linktree/allproduct-H8888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/atomic-coating | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/618ready | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120244231584040009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/618ready 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 5 100% | ↓80% | 1 20% | ↓0% | 1 20% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| 商品: glass-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-atomic-colored-glaze | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: glaze_coating | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g11測速器贈品-勿下單 | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: 洗車精2l | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 新包裝-apgo鍍膜專用洗車精補充包 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| 商品: 原子鍍膜新手全配組🚗-一盒搞定-開箱即亮 | 1 100% | ↓100% | 0 0% | – | 0 0% |