漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-wiper-fluid 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 1202 100% | ↓0% | 1202 100% | ↓99.9% | 1 0.1% | ↓100% | 0 0% |
| direct | 91 100% | ↓4.4% | 87 95.6% | ↓92% | 7 7.7% | ↓57.1% | 3 3.3% |
14 100% | ↓7.1% | 13 92.9% | ↓76.9% | 3 21.4% | ↓0% | 3 21.4% | |
| facebook/120248811827730391 | 10 100% | ↓0% | 10 100% | ↓80% | 2 20% | ↓50% | 1 10% |
| facebook/120244296437020009 | 9 100% | ↓0% | 9 100% | ↓100% | 0 0% | – | 0 0% |
9 100% | ↓0% | 9 100% | ↓77.8% | 2 22.2% | ↓100% | 0 0% | |
| metaads/glasscoating/loveb1g2f | 6 100% | ↓0% | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 3 100% | ↓0% | 3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/glasscoatingb1g1 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/2606meta | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/aurora_coating | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243130496530009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/aurora_coating 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: aurora-coating | 178 100% | ↓99.4% | 1 0.6% | ↓100% | 0 0% |
| 商品: atomic-coating | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: atomic-coating-value-package | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo鍍膜布 | 1 100% | ↓100% | 0 0% | – | 0 0% |