來源 × 品項 · 漏斗卡點

漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。

篩選中:來源 = shareable_link/product · 品項 = 商品: apgo-wiper-fluid  ✕ 清除篩選

來源 × 漏斗

每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-wiper-fluid 的 session。

來源進站看商品加購開始結帳
meta/mid-carwash
2286
100%
↓0%
2286
100%
↓99.7%
6
0.3%
↓66.7%
2
0.1%
direct
209
100%
↓4.3%
200
95.7%
↓90%
20
9.6%
↓65%
7
3.3%
facebook/120248811827730391
25
100%
↓0%
25
100%
↓76%
6
24%
↓66.7%
2
8%
google
24
100%
↓8.3%
22
91.7%
↓86.4%
3
12.5%
↓0%
3
12.5%
facebook/120244296437020009
14
100%
↓0%
14
100%
↓92.9%
1
7.1%
↓100%
0
0%
facebook
12
100%
↓0%
12
100%
↓75%
3
25%
↓66.7%
1
8.3%
metaads/glasscoating/loveb1g2f
11
100%
↓0%
11
100%
↓72.7%
3
27.3%
↓66.7%
1
9.1%
metaads/glasscoatingb1g1
8
100%
↓0%
8
100%
↓75%
2
25%
↓100%
0
0%
metaads/0629_35
8
100%
↓0%
8
100%
↓87.5%
1
12.5%
↓100%
0
0%
metaads/apgo-superwash-618
7
100%
↓0%
7
100%
↓42.9%
4
57.1%
↓75%
1
14.3%
metaads/2606meta
7
100%
↓0%
7
100%
↓85.7%
1
14.3%
↓0%
1
14.3%
facebook/120243130496530009
5
100%
↓0%
5
100%
↓100%
0
0%
0
0%
facebook/120243212908450009
4
100%
↓0%
4
100%
↓75%
1
25%
↓100%
0
0%
metaads/2606
3
100%
↓33.3%
2
66.7%
↓50%
1
33.3%
↓100%
0
0%
facebook/120244102626120009
3
100%
↓0%
3
100%
↓100%
0
0%
0
0%
youtube/sag_organic
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
shareable_link/18e1d8
2
100%
↓0%
2
100%
↓0%
2
100%
↓50%
1
50%
metaads/aurora_coating
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
metaads/0629_36
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
google/sag_organic
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
facebook/120243306120740009
2
100%
↓0%
2
100%
↓100%
0
0%
0
0%
shareable_link_linktree/202606-laundrydetergent-h888
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
shareable_link_linktree/202606-h888
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
shareable_link/product
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
meta/Mid-post-glasscleaner
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%
meta/2603-meta
1
100%
↓0%
1
100%
↓100%
0
0%
0
0%

品項(商品頁)× 漏斗

每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/product 的 session。

商品頁看商品加購開始結帳
商品: apgo-wiper-fluid
1
100%
↓100%
0
0%
0
0%