漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgo-wiper-fluid 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| meta/mid-carwash | 2286 100% | ↓0% | 2286 100% | ↓99.7% | 6 0.3% | ↓66.7% | 2 0.1% |
| direct | 209 100% | ↓4.3% | 200 95.7% | ↓90% | 20 9.6% | ↓65% | 7 3.3% |
| facebook/120248811827730391 | 25 100% | ↓0% | 25 100% | ↓76% | 6 24% | ↓66.7% | 2 8% |
24 100% | ↓8.3% | 22 91.7% | ↓86.4% | 3 12.5% | ↓0% | 3 12.5% | |
| facebook/120244296437020009 | 14 100% | ↓0% | 14 100% | ↓92.9% | 1 7.1% | ↓100% | 0 0% |
12 100% | ↓0% | 12 100% | ↓75% | 3 25% | ↓66.7% | 1 8.3% | |
| metaads/glasscoating/loveb1g2f | 11 100% | ↓0% | 11 100% | ↓72.7% | 3 27.3% | ↓66.7% | 1 9.1% |
| metaads/glasscoatingb1g1 | 8 100% | ↓0% | 8 100% | ↓75% | 2 25% | ↓100% | 0 0% |
| metaads/0629_35 | 8 100% | ↓0% | 8 100% | ↓87.5% | 1 12.5% | ↓100% | 0 0% |
| metaads/apgo-superwash-618 | 7 100% | ↓0% | 7 100% | ↓42.9% | 4 57.1% | ↓75% | 1 14.3% |
| metaads/2606meta | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓0% | 1 14.3% |
| facebook/120243130496530009 | 5 100% | ↓0% | 5 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| metaads/2606 | 3 100% | ↓33.3% | 2 66.7% | ↓50% | 1 33.3% | ↓100% | 0 0% |
| facebook/120244102626120009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
| youtube/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/18e1d8 | 2 100% | ↓0% | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% |
| metaads/aurora_coating | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/0629_36 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| google/sag_organic | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243306120740009 | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-laundrydetergent-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link_linktree/202606-h888 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| shareable_link/product | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/Mid-post-glasscleaner | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| meta/2603-meta | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = shareable_link/product 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: apgo-wiper-fluid | 1 100% | ↓100% | 0 0% | – | 0 0% |