漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgocotton 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| direct | 42 100% | ↓11.9% | 37 88.1% | ↓70.3% | 11 26.2% | ↓63.6% | 4 9.5% |
| facebook/120248811827730391 | 35 100% | ↓0% | 35 100% | ↓97.1% | 1 2.9% | ↓-100% | 2 5.7% |
| metaads/apgo-superwash-618 | 24 100% | ↓0% | 24 100% | ↓41.7% | 14 58.3% | ↓57.1% | 6 25% |
| google/sag_organic | 7 100% | ↓0% | 7 100% | ↓85.7% | 1 14.3% | ↓100% | 0 0% |
4 100% | ↓50% | 2 50% | ↓50% | 1 25% | ↓100% | 0 0% | |
| facebook/120243306120740009 | 4 100% | ↓0% | 4 100% | ↓75% | 1 25% | ↓0% | 1 25% |
| facebook/120243212908450009 | 4 100% | ↓0% | 4 100% | ↓100% | 0 0% | – | 0 0% |
3 100% | ↓0% | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% | |
| metaads/2606meta | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% | – | 0 0% |
| metaads/2606 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| shopify_email/感謝訂閱APGO電子報｜您的購物金$100已送達 🎁_170310697211 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/0629_36 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
| metaads/0629_35 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/地球日折50元_260422 | 1 100% | ↓100% | 0 0% | – | 0 0% | – | 1 100% |
| facebook/120244102626120009 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/0629_36 的 session。