漏斗:進站 → 看商品 → 加購 → 開始結帳。完成下單發生在 Shopify 站外結帳頁,不在 web_events 內,故漏斗終點為「開始結帳」;真正成交數需日後與訂單端 join。紅字 = 該列最大流失關卡。
每列一個流量來源。點來源名稱 → 下方「品項漏斗」只看該來源。 目前限定看過 商品: apgowhitetea 的 session。
| 來源 | 進站 | 看商品 | 加購 | 開始結帳 | |||
|---|---|---|---|---|---|---|---|
| facebook/120248811827730391 | 13 100% | ↓0% | 13 100% | ↓92.3% | 1 7.7% | ↓100% | 0 0% |
| direct | 11 100% | ↓18.2% | 9 81.8% | ↓55.6% | 4 36.4% | ↓75% | 1 9.1% |
| metaads/apgo-superwash-618 | 8 100% | ↓0% | 8 100% | ↓50% | 4 50% | ↓50% | 2 25% |
| facebook/120243306120740009 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 0 0% |
3 100% | ↓0% | 3 100% | ↓100% | 0 0% | – | 1 33.3% | |
| metaads/0629_35 | 2 100% | ↓0% | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| metaads/2606 | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% | – | 0 0% |
| facebook/120243212908450009 | 1 100% | ↓0% | 1 100% | ↓0% | 1 100% | ↓100% | 0 0% |
每列一個商品頁。點品名 → 上方「來源漏斗」只看看過該商品的 session。 目前限定來源 = metaads/2606 的 session。
| 商品頁 | 看商品 | 加購 | 開始結帳 | ||
|---|---|---|---|---|---|
| 商品: 2026周年慶限定-滿漢盛宴-限量盲盒 | 45 100% | ↓71.1% | 13 28.9% | ↓69.2% | 4 8.9% |
| 商品: 狂殺↘24折-老闆生日慶-職人精選福箱-拆開現賺-11400 | 32 100% | ↓65.6% | 11 34.4% | ↓100% | 0 0% |
| 商品: apgo-g11-plus | 13 100% | ↓84.6% | 2 15.4% | ↓0% | 2 15.4% |
| 商品: apgo-atomic-colored-glaze | 11 100% | ↓54.5% | 5 45.5% | ↓80% | 1 9.1% |
| 商品: aurora-coating | 9 100% | ↓66.7% | 3 33.3% | ↓100% | 0 0% |
| 商品: glass-coating | 7 100% | ↓57.1% | 3 42.9% | ↓33.3% | 2 28.6% |
| 商品: g9-plus | 7 100% | ↓85.7% | 1 14.3% | ↓100% | 0 0% |
| 商品: atomic-coating | 6 100% | ↓66.7% | 2 33.3% | ↓100% | 0 0% |
| 商品: apgo-superwash | 5 100% | ↓60% | 2 40% | ↓50% | 1 20% |
| 商品: apgo-enamel-crystal-coating | 5 100% | ↓80% | 1 20% | ↓100% | 0 0% |
| 商品: 新手鍍膜入門組-原子鍍膜-2-加厚洗車巾-1-鍍膜布-2 | 5 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: extreme-iron-remover | 4 100% | ↓75% | 1 25% | ↓100% | 0 0% |
| 商品: apgo-glass-cleaner | 4 100% | ↓50% | 2 50% | ↓100% | 0 0% |
| 商品: atomic-cyrstal-coating | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-wiper-fluid | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| 商品: apgo-plastic-protectant | 3 100% | ↓33.3% | 2 66.7% | ↓100% | 0 0% |
| 商品: apgo-natural-interior-protectant | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo-磁土潤滑劑 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: apgo鍍膜布 | 3 100% | ↓0% | 3 100% | ↓100% | 0 0% |
| 商品: 618樂購季-夏日抗曬防護組 | 3 100% | ↓66.7% | 1 33.3% | ↓100% | 0 0% |
| 商品: water-stain-removeer | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: ti-coating | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: g11測速器贈品-勿下單 | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: atomic-coating-value-package | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-wheel-cleaner | 2 100% | ↓100% | 0 0% | – | 0 0% |
| 商品: apgo-swirl-remover | 2 100% | ↓0% | 2 100% | ↓100% | 0 0% |
| 商品: apgo-pressure-foam-sprayer | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-car-whitener | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner2l | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |
| 商品: apgo-all-purpose-cleaner | 2 100% | ↓50% | 1 50% | ↓100% | 0 0% |